• Manager Senior Manager Digital Marketing Advertising Firm IIM MDI ISB FMS Jobs in Gurgaon,India

  • Tyche Jobs
  • Save Job
  • 5 - 8 Years
  • Posted : above 1 month

Job Description:

- Meeting targets of generating Marketing Qualified Leads from advertising across channels Achieving Maximum ROI by collecting and analyzing data, identifying trends and insights

- Track report and analyze PPC campaigns, optimize landing pages, track competitor activity

- Facebook ads - Structuring campaigns according to relevant targeting metrics

- Other channels - Conceptualising and implementing lead generation tactics for other emerging and relevant digital channels based on target audience segmentation

- Content marketing - Developing the content marketing strategy for the brand and driving implementation across channels to generate and nurture qualified leads and drive them towards conversion

- An in depth understanding of effective SEO tactics to be able to conduct on-site and off-site analysis / Conduct keyword research and stay up to date with the latest keyword research strategies

- Conversion Optimization - responsible for conversion rate optimization across chosen channels

- Increase the marketing funnel efficiencies

- Increase qualified marketing leads and conversion rates for the sales team

- Creating daily, weekly and monthly reports across relevant channels

- Developing monthly lead generation media plans and Optimise spends to deliver consistently improving ROI

- Support brand experience/events promotion to drive positioning and build brand awareness

Skills Required

- MBA from a premier institute

- Work experience - 5 - 8 years in Digital Marketing - preferably in a start-up

- Live, breathe and work Digital - should be a team player and be comfortable with ambiguity

- Ability to analyze and quantify business metrics

- Collaborate with internal and external resoures for maximum results

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 26th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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