Manager - PPC Jobs in Bangalore,India - 25075238

Job Description:

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns

Key Functional Areas of Responsibility

Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

Manage the creation of large keyword lists

Provide creative copy suggestions and graphical ad templates

Manage Display network placement lists on AdWords and through other contextual advertising platforms

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives

Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Keep pace with search engine and PPC industry trends and developments

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Monitor and evaluate search results and search performance across the major search channels

Communication to team and management on project development, timelines, and results

Provide oversight and work closely with the other team members to meet client goals

Professional Competencies

Passion for Search and internet marketing

Outstanding ability to think creatively, and identify and resolve problems

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Ability to clearly and effectively articulate thoughts and points

Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

High levels of integrity, autonomy, and self-motivation

Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

No less than 1 year experience in Search Engine Marketing (SEM) and Paid Search (PPC)

Proficiency in MS Excel, PowerPoint, and Word

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc)

Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals

AdWords / Bing certification a plus

BS/BA degree preferred

Profile Summary:

Employment Type :	Full Time
Eligibility :	Any Graduate
Industry :	IT-Software, Software Services
Functional Area :	Marketing/MR/Media Planning
Role :	Pay Per Click Manager
Salary :	As per Industry Standards
Deadline :	11th May 2020

Key Skills: