Job Description:

New Product Development- manager ,FMCG

1 Test Launch and Present Performance against Action StandardiDevelop Test Launch strategy

- Research internalization & insight generation

- Business Case development and approval

- Offer Development (Product, Brand, Communication) liaison with R&D, Marketing, Consumer Insight, Strategic Initiatives, Procurement and Operations

- Offer Validation

- Test Launch

2 Development of variants for existing business lines, basis brief from brand managers

- Business Case development and approval

- Offer Development (Product, Brand, Communication) liaison with R&D, Mktg, CI, SI, Ops

- Offer Validation

- Test Launch

3 Test Launch and Present Performance against Action Standard

- Develop Test Launch strategy

- Execute

- Own and Share Test Launch performance for rollout decision

4 MAJOR CHALLENGES

- This role has to drive multi-disciplinary team of R&D, Brand Managers, SI, CI, Sales and Operations through co-working and influence, as there is no direct reporting of other functions under the role

- High level of category understanding, planning and co-ordination with different teams, driving them towards meeting various stage-gates will be required as a stakeholder, not just a timekeeper

DIMENSIONS

1 Number of projects running at any point of time 3 big projects, 2-3 smaller variant projects

2 Direct reports Trainee as required

3 Dotted line working with CI, SI, R&D, Procurement, Brand, Sales & Operations

4 Should be open to extensive travel and working in the market and meeting consumers

SKILLS AND KNOWLEDGE

- Atleast, 4 years in NPD role in FMCG company

- Post MBA marketing experience preferably in process oriented and well-structured fast moving consumer goods companies

- Should have exposure to practice of professional brand management at a national level

- Should have led launch of new brands or products in his career

- Should have used research inputs practically into development of brand and customer programs

- Should have independently handled creative agencies

- Should be willing to own the projects and take them to logical conclusion, taking help form peers/seniors along the way

- Should be open to extensive travel and working in the market and meeting consumers

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 17th May 2020

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