• Manager Market Research Jobs in Kolkata,India - 25314964

  • PS GROUP
  • Save Job
  • 5 - 7 Years
  • Posted : above 1 month

Job Description:

1 opening

Job Description

- Derive consumer insights through dip- sticks, FGD and in- depth interviews

- Data mining of current users to elucidate and quantify the insights

- Conduct competitive analysis, product category research, and campaign evaluation across traditional media (ATL/ BTL, on- ground activation, sales channel) as well as online platforms and social media to achieve business objectives

- Use analytics tools to gather and analyze key marketing information such as research, product usage data, consumer trends, industry trends, for development of segmentation analysis, marketing strategy, business case formulation & marketing planning

- Forecast trends & develop analytics- based trade & shopper- insights to feed into regional initiatives and activations & thus providing valuable inputs to different channel loyalty programs

- Understand selling patterns to gain maximum sell in key customers

- Derive insights based on market research data to understand brand health, communication effectiveness, impact of ATL/ BTL activities, competitor performance, consumer pain points and consumer transaction behavior

Desired profile

- Strong analytic & critical thinking skills

- Accuracy and attention to details

- Ability to notice patterns within statistics

- Interest in psychology and behavior

- Excellent (spoken & written) communication

- MBA from a reputed institute with bachelors in either marketing, market research, statistics, math or computer science

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Profile Summary:

Employment Type : Full Time
Industry : Real Estate
Salary : Not Disclosed
Deadline : 03rd Jun 2020

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