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  • 4 - 7 Years
  • Posted : above 1 month

Job Description:

Designation Manager E Commerce Fashion Apparel Shopify & Unicommerce, Mumbai

Functional Area Online Marketing, SEO & E-Commerce

Location Mumbai, India

Recruiting Company Profile

Indias Leading Executive Search & Recruitment Agency, Origin Consultants Pvt Ltd, has been retained by a Fashion Apparel Organization to identify an Manager ECommerce Fashion Apparel Shopify & Unicommerce to be based at Mumbai

To acieve the company ECommerce Sales Targets both on Companys own Website and ECommerce Marketplaces including Amazon, Myntra, Flipkart, Jabong, TataCliq and others

Company Website & E-Commerce Platform

Create and execute compelling Web and digital content, digital media initiatives, execute electronic campaigns, ensure online brand continuity and integrate the use of websites, emails, electronic newsletters and multiple social media platforms into marketing strategies
Update and maintain websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc
Manage the Companys own E-Commerce Site and Handle Backend E-Commerce sites Platforms are Shopify & Unicommerce
Analyze information and improve customer online shopping experience (images, taxonomy, search, navigation, etc)
Ensure that all content from multiple sources (including case studies, news releases, articles, brochures, product fact sheets) are considered and optimized for web strategies
Create and execute a yearly calendar (with reviews, discussions and market insights) to ensure that the website remain up-to-date
Work with others in the organization to learn and get feedback about strategies

E-Commerce Marketplace

Manage listing, reporting and optimization of products within Amazon, Flipkart, Myntra, Jabong, TataCliq and all other Ecommerce Marketplace Channels
Maintain the integrity and accuracy of content in all listings
Find or take photos of new Products, crop, edit and optimise for each marketplace
Monitor tracking data through selling platforms tools and identify ways to optimise listings to increase sales
Update inventory & shipping on daily basis

Traffic & SEO

Implement and manage Web analytics using Google Analytics, and other analytics tools; create Web and email analytics reports on an ongoing basis
Leverage social media to generate Web traffic and awareness, and meet other business and marketing objectives
Coordinate and liaise with the stakeholders including the Subject Matters Experts, and Offer Management teams to compile and track an online editorial calendar of content for online publishing
Understand and develop web-specific content, and ensure that SEO/SEM strategies are implemented in the copy and framework to provide maximum search visibility
Understand and develop sources of traffic (& the factors that influence it) email, SEO, PPC, affiliates, social media, catalogues etc
Liaise with agencies or in-house teams to implement and support campaigns
Design and code email blasts; utilize email marketing platforms to manage and execute email marketing campaigns; manage email distribution lists; ensure email marketing best practice compliance
Investigate, evaluate and assess new ways of generating additional traffic / online orders
Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
Work with the marketing teams to develop, maintain, and enhance web sites purchasing processes including tools to improve front-end website functionality

Desired Candidate Profile

The ideal candidate will be an excellent communicator who is passionate about achieving E Commerce sales targets
4 to 7 years of Consumer Product E Commerce experience
Experience with digital workflows, deliverables and principles of Web and email usability, architecture, search and interfaces; Web and email marketing best practices and other functions related to Web marketing and communications
High level of attention to detail and a high desire to develop engaging online digital content and experiences
Knowledgeable in web trends, SEO/SEM and proactive in identifying opportunities for increased brand exposure
Understanding of the disciplines required to drive traffic to retail websites (PPC, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programs, etc)

Key Skills & Specialties*
Developing & managing Organic Search Engine Optimization / Search Engine Marketing, Online Marketing Campaigns, SEM, Banner Advertising, SEO Analytics, Email Marketing, Web Marketing, Internet Marketing, Website Marketing, Digital Marketing, Content Management Systems, Key words Composition, Competitor analysis, Monitoring on search engine ranking, ecommerce marketing, Social Media Marketing, Blogging, Press Release, Brand Promotions, E-mailers, Banners, Online Media Advertising, Develop and manage company brand to achieve online improved results

If interested, please contact

Nita Thaker, Director Executive Search & Human Capital Advisory
ORIGIN CONSULTANTS PVT LTD
Tel 912228261800
OR

Email Your Profile To careersoriginconsultantscom

ABOUT ORIGIN CONSULTANTS PVT LTD

Origin Consultants Private Limited is an Executive Search Company which partners with Professional Organizations in a Human Resource Consulting Process aimed at Talent Acquisition, Recruitment and Selection of Organizational Leaders

Headquartered in Mumbai, India, Origin Consultants Pvt Ltd focuses on Senior and Middle Management positions across Industries Functions and Roles Origin Consultants has established delivery teams and technology infrastructure at Pune, Bangalore, Chennai, Hyderabad and New Delhi

With a Strong Network of Professionally Qualified and Experienced Candidates, Origin Consultants have conducted numerous successful Executive Searches for their Clients Customers of Origin Consultants range from Startups to established Fortune 500 Clients and From the Largest Indian Corporations to Global MNC Multinationals

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If interested, please contact

Nita Thaker, Director Executive Search & Human Capital Advisory
ORIGIN CONSULTANTS PVT LTD
Tel 912228261800
OR

Email Your Profile To careersoriginconsultantscom

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Consulting Services
Functional Area : Marketing/MR/Media Planning
Role : Marketing Strategy
Salary : As per Industry Standards
Deadline : 15th Mar 2020

Key Skills:

Company Profile:

Company
ORIGIN CONSULTANTS PVT LTD

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