Job Description:

Opening for Digital Marketing Manager with FinTech Company,Mumbai

job Description

Job OverviewWe are looking for a seasoned Digital Marketing Manager, based out of Mumbai The person will own Online Marketing (performance + social page management) and will work with the agency to deploy, monitor and strategize ad& content serving on various online platforms

Key Responsibility Area

1 Driving successful digital marketing strategies for multiple brands Hence, he/ she should have diverse industry knowledge, preferably in BC banking, ecommerce, insurance, loan, etc

2 Efficiently strategizing marketing content (Calendar) for different TGs in the ecosystem

3 Partnering with internal and external creative agencies to conceptualize and implement the communication on social touchpoints

4 Excellent copy writing skills

5 Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel

6 Exploring & implementing new digital assets(TikTok, ShareChat, Truecaller, etc) to acquire & engage with the retailers

7 Work closely with product and marketing teams to plan and execute 360-degree campaigns

8 Research, assess and implement best and emerging industry practices

Key Skills

1 Expert understanding of Facebook and Google marketing platforms and proficiency in other digital marketing channels

2 Working experience in advanced excel

3 Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy

4 Strong understanding of A/B testing, audience targeting, bidding strategies on Facebook and Google

5 Ability to understand business objectives and break them down into targets achievable through digital marketing

6 Ability to think through the user journeys and optimize communication on all touchpoints


1 Excellent analytical skills and in-depth knowledge in Digital Marketing

2 Strong communication skills (oral and written) and ability to work with minimum supervision

3 Team player, flexible and adaptable to changing priorities

4 Should have a relevant industry experience of 6-8 years

5 Should have a previous hands on experience on Facebook and Google marketing tools

6 B2B marketing in Fintech/ Finance industry will be preferred

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 19th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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