• Manager Digital Marketing EduTech Jobs in Coimbatore,India - 25603814

  • iMindYourBusiness
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  • 3 - 6 Years
  • Posted : above 1 month

Job Description:

Digital Marketing and Social Media Manager (3-6 yrs)

Our client, a San Francisco based Series A funded EduTech (focuses towards AI-based online education for K-12) having its technology team in Coimbatore, is looking for an experienced data-driven Digital Marketing Manager to own the majority of the marketing funnel of company

- You will build lead generation and brand campaigns across channels including search, display, retargeting, mobile, social, and affiliates, as well as test and optimize to deliver qualified leads at scale to build our sales pipeline

- As the core member of our inbound team, you will oversee companys shift from sales driven to marketing driven lead generation, with a focus on international markets, particularly North America and Europe

- Ideal candidate will be a flexible generalist with experience in everything from paid marketing to web design

- You are someone who takes initiative, learns quickly and iterates effectively to thrive in a fast-paced startup environment

- We have built the basics in terms of web and social media presence, content marketing efforts with a few tools in place as well as marketing partnerships

- You will amplify the impact of these existing efforts and create new innovative strategies to strengthen our inbound marketing capabilities

Responsibilities

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Work with the designer and developers to maintain and enhance our website and optimize content for SEO Use analytics and A/B testing tools to continuously improve our web presence

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs and organic channels

- Design, build and maintain our social media presence

- Work with our content marketing to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc)

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument conversion points and optimize user funnels

Requirements

- Bachelors degree with 3 or more years of experience MBA is a plus

EduTech Experience Preference will be given to candidates with experience working with well-known similar companies, with a strong international customer presence

Website and SEO Working knowledge of HTML/CSS, Wordpress, and on-site/off-site SEO Javascript experience is a huge bonus

PPC Advertising In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, , Quora and more), and content distribution and placement networks like Outbrain and Taboola

Social Media Marketing Be up to date with all relevant social media platforms and leveraging them to expand the reach of the organizations digital activities

Email Marketing Past experience with email marketing, lead nurturing, drip campaigns and marketing automation

Analytics & Optimization Experience with website optimization, A/B testing, Google Analytics to measure the impact of all marketing activities

Creativity & Design Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns

Content marketing Experience in writing/editing content (blogs, infographics, ebooks, etc) to establish thought leadership and for branding and demand generation

Excellent written and verbal communication skills there is a heavy amount of writing and presenting/selling ideas in this role

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 06th Jul 2020

Key Skills:

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