• Manager Digital Marketing eCommerce Automotive Jobs in Bangalore,India - 23828211

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  • 3 - 9 Years
  • Posted : above 1 month

Job Description:

Roles & Responsibilities

The person will be responsible for developing digital marketing strategies/ initiatives with the goal of improving brand awareness and recall, engagement and revenue A data-driven marketeer with a strong in delivering business objectives through well thought-out digital campaigns would be fit for this role

Responsibilities

- Development of state-of-the-art digital marketing strategy for demand generation and customer engagement across all digital channels with a focus on conversions, LTV and repeat

- Planning digital marketing budgets on all channels, including interfacing with agencies for optimal outputs

- Thorough knowledge of measurement tools, attribution models, marketing funnel particularly on native apps

- Work closely with product, BD and marketing teams to plan 360-degree campaigns

- Research, assess and implement best and emerging industry practices

- Run experiments with clear success/failure metrics

- Gather market insights and do competitive bench marking

- New Customer acquisition

- Optimizing performance and spends across channels to drive better ROI for all acquisition and engagement initiatives

Requirement

- Must have 3-4 years of experience handling digital marketing campaigns across Google, Facebook and networks at scale

- Strong understand of A/B testing, audience targeting, budding strategies on various platforms

- Ability to understand business objectives and break them down into targets achievable through digital marketing

- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy

- Strong communication skills (oral and written) and ability to work with minimum supervision

- Team player, flexible and adaptable to changing priorities

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 15th Apr 2020

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