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Job Description:

MANAGER DATA ANALYTICS

MANAGER DATA ANALYTICS

JOB TITLE

MANAGER DATA ANALYTICS

Experience 8 to 12 years
Location Gurgaon

JOB SUMMARY

We live in the data age and the growth of data which is available and usable in marketing and business has made being data driven an achievable goal for us and our clients Our team works to be this bridge between the data and the business; to capture and measure the digital activities which are so important to business, and turn them into useful insights and actions which impact customer and business outcomes This requires that we help make sure that there is strategic organization around what needs to be measured, and what value it will deliver That purpose is defined and adhered to when we collect, process, and act on data This requires that we educate and inform our colleagues and clients about how best to use data to generate useful insights and actions This requires that we design and deliver solutions which fit needs and improve the data agenda

We work within blended teams consisting of technologists, user experience, design specialists, and account managers to help inform and improve the business that we as a company deliver for our clients We work directly with clients to grow and mature how and why they do digital analytics to turn it into more of a powerhouse in their business We advise, we consult, and we deliver

As a member of this team youll be a lead in developing and driving our team and our business to get the most out of data Youll push thinking and delivery across multiple accounts leveraging your deep experience in data solutions to ensure success Youll coach and develop colleagues to achieve continually high performance and outputs

PRIMARY RESPONSIBILITIES

Ability to plan and implement methods to measure experiences, including Tag Management Solutions like Adobe Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
Demonstrable ownership of MVT/Optimization framework(s) actively influencing strategic decision making
Strong analytical skills and data driven approach to problem solving
Extensive experience in planning and executing A/B and multivariate tests
Competent technical understanding of web design and development methodologies ie HTML, CSS
Deep understanding of online marketing disciplines and how they contribute to customer acquisition, conversion and retention
Demonstrated experience working across multi-disciplinary teams using analytics to drive connected solutions which impact customer outcomes
Understanding of digital media mechanics (SEO, PPC, display and affiliates)
Clearly define project deliverables, timelines, measurement strategies and dependencies for the team, internal stakeholders and clients
Partner with internal stakeholders & clients to identify opportunities for business growth and development across new and existing accounts
Representing Sapient as an expert in the Digital Analytics industry with deep technical expertise
Simplifying and speeding up development and ways of working by promoting patterns (ie dont reinvent the wheel)
Keeping up-to-date on all industry best practices and approaches to data analysis & business performance
Previous experience of working with User Experience and Agile delivery teams would be an advantage
Ability to develop cross channel marketing strategies to improve ROI for clients Implemented analytics for large -scale ecommerce sites
Ability to provide meaningful insights to thorough analysis of website data
Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting
Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations
Experience in a client facing capacity or strategically led marketing analysis position
Awareness of online marketing disciplines and how they contribute to customer acquisition, conversion and retention

EXPERIENCE

8-12 years of working experience in data analytics, with a marketing team on campaign planning, campaign analytics or business analytics
Working with a marketing team on campaign planning, campaign analytics or business analytics
Experience in various marketing analytics models such as Market Mix Modeling, Attribution Modelling, visitor behavior analysis and customer sentiment analysis
Experienced in Marketing Performance analysis ie data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation), analysis & segmentation, targeting & integration and advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting etc)
Experience of working on R/Python to run statistical analysis
Flexibility; able to change priorities quickly and deliver simultaneously across projects of different priorities, pace
Excellent communication skills and ability to communicate complex ideas simply
Proven technical knowledge of digital testing technologies and demonstrable passion for its applications to enhance customer experience and drive revenues
Proven experience of testing, both A/B and MVT using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver

PERSONAL ATTRIBUTES

Strong written and verbal communication skills
Articulation skills
Good team player
Self-starter who requires minimal oversight
Ability to prioritize and manage multiple tasks
Process orientation and the ability to define and set up processes

PROJECTS THIS ROLE WILL SUPPORT

Analytics stack implementation for Global Brands
Data Analytics Transformation for Commerce Projects
Digital Analytics Strategy Planning & Execution

POSSIBLE CAREER PATHS

Data Analytics Technology Domain Lead
Data Analytics Lead Consultant
Analytics Architect / Lead Analytics Solution Consultant
Senior Specialist Data Analytics

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Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Telecom, IT-Hardware/Networking
Functional Area : IT Software : Software Products & Services
Role : Business/Systems Analysis
Salary : As per Industry Standards
Deadline : 10th May 2020

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