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  • 9 - 12 Years
  • Posted : above 1 month

Job Description:

As a member of this team youll be a lead in developing and driving our team and our business to get the most out of data You will push thinking and delivery across multiple accounts leveraging your deep experience in data solutions to ensure success You will coach and develop colleagues to achieve continually high performance and outputs

Do you have the following

9-12 years of working experience in data analytics, with a marketing team on campaign planning, campaign analytics or business analytics
Working with a marketing team on campaign planning, campaign analytics or business analytics
Experience in various marketing analytics models such as Market Mix Modeling, Attribution Modelling, visitor behavior analysis and customer sentiment analysis
Experienced in Marketing Performance analysis ie data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation), analysis & segmentation, targeting & integration and advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting etc)
Experience of working on R/Python to run statistical analysis
Flexibility; able to change priorities quickly and deliver simultaneously across projects of different priorities, pace
Excellent communication skills and ability to communicate complex ideas simply
Proven technical knowledge of digital testing technologies and demonstrable passion for its applications to enhance customer experience and drive revenues
Proven experience of testing, both A/B and MVT using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver

Nice to have

Strong written and verbal communication skills
Articulation skills
Good team player
Self-starter who requires minimal oversight
Ability to prioritize and manage multiple tasks
Process orientation and the ability to define and set up processes

What will be required of you

Ability to plan and implement methods to measure experiences, including Tag Management Solutions like Adobe Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
Demonstrable ownership of MVT/Optimization framework(s) actively influencing strategic decision making
Strong analytical skills and data driven approach to problem solving
Extensive experience in planning and executing A/B and multivariate tests
Competent technical understanding of web design and development methodologies ie HTML, CSS
Deep understanding of online marketing disciplines and how they contribute to customer acquisition, conversion and retention
Demonstrated experience working across multi-disciplinary teams using analytics to drive connected solutions which impact customer outcomes
Understanding of digital media mechanics (SEO, PPC, display and affiliates)
Clearly define project deliverables, timelines, measurement strategies and dependencies for the team, internal stakeholders and clients
Partner with internal stakeholders & clients to identify opportunities for business growth and development across new and existing accounts
Representing Sapient as an expert in the Digital Analytics industry with deep technical expertise
Simplifying and speeding up development and ways of working by promoting patterns (ie dont reinvent the wheel)
Keeping up-to-date on all industry best practices and approaches to data analysis & business performance
Previous experience of working with User Experience and Agile delivery teams would be an advantage
Ability to develop cross channel marketing strategies to improve ROI for clients Implemented analytics for large -scale ecommerce sites
Ability to provide meaningful insights to thorough analysis of website data
Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting
Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Consulting Services
Functional Area : IT Software : Software Products & Services
Role : Business/Systems Analysis
Salary : As per Industry Standards
Deadline : 07th Jun 2020

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