• Manager Customer Marketing FMCG IIM ISB FMS MDI Jobs in Gurgaon,India

  • PeopleZ HR
  • Save Job
  • 3 - 5 Years
  • Posted : above 1 month

Job Description:

Job Purpose

- Create compelling brand connection with shoppers at the point of purchase

- Activate multiple touch points in stores & on premise so that brand engages & wins with targeted shoppers

- Design relevant activations to achieve desired consumer off-takes & to build brand saliency

- Develop a POP vision that drives brand & category messaging and brings alive brand imagery in store & on premise

- He/she needs to align resources and drive key impact initiatives to deliver business results effectively

Key Responsibilities

- Drive brand & category messaging and enhance brand imagery in store

- Analyze external & internal data to devise format wise pack wise promotion strategy

- Work in sync with brand teams to create powerful activation platforms

- Activate multiple visibility touch points at the point of purchase to engage target shoppers

- Evaluate and share execution trackers & ROI analysis for key promotions & activations

- Liaise with shopper team to develop generic category planograms for impactful trade visibility

- Identify & activate key business drivers that will increase brand availability, stock depth and offtake

- Use innovative approaches to increase brand salience amongst target shoppers

- Prepare and maintain hygiene across multiple budget pools Promotions, Visibility, Activation & Manpower

- Operate within planned budgets and judiciously invest in activities to drive brand growth

- Network with peer group FMCG companies, consultants to design and implement brand strategies


- MBA from a premier institute with 3-5 yrs experience in GT or MT sales or Trade/Customer/Shopper Marketing role in a MNC FMCG or with a top Indian FMCG

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 11th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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