• Manager - Consumer Insights - Automobile Jobs in Mumbai,India - 25309382

  • Toran Global
  • Save Job
  • 6 - 8 Years
  • Posted : above 1 month

Job Description:

Job Profile

- Partner with brand teams/ category heads/ product planning/ business heads to understand and define key problems/scope of partnering on insighting needs Articulate project scope and problem statement to execute Consumer Insighting Projects

- Have adequate knowledge of Research/ Insighting processes Core experience in Marketing/Insights/Strategy needed

- Need to partner with market research where essential

- Develop rich database of consumer behavior insights for Automotive business

- Total 6 to 8 years of experience in the field of consumer insights, MBA degree from a reputed institute

- To work closely with the Marketing, Sales and Customer Care teams in Auto Sector to understand business issues and identify Strategic problems which need solution

- To create Consumer Insighting solution for identified problems These solutions could have a component of conventional MR as well

- Recommend action plans to the marketing and product team post completion of the research

- Define categories of consumer behavior studies and roadmap for measurement of consumer behavior studies

- Work closely with product planning to finalize proposals for clinics on new products under development

Functional Skills

- Should have worked with or dealt with Insighting functions / Research Agencies and should have a working knowledge of both insighting processes and market research processes

- Business focus

- Good knowledge of automotive industry will be a Big Plus

- Good business partnering capabilities Planning Skills

- Ensures alignment of all internal and external stakeholders

- Strong systems and process orientation Networking & Influencing skills

- Interpersonal skills - ability to relate with people

- High on initiative advocacy Leadership Skills

- Gives/sets clear direction as - voice of the consumer-

- Has visible energy and is able to charge/enthuse people around him/ her

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 03rd Jun 2020

Key Skills:

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