• MakeMyTripcom Head Search Engine Paid Marketing Jobs in Delhi Ncr - 23828284

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Job Description:

Head - Search Engine Marketing (Senior Manager)

Job description Search Engine Marketing

Senior Manager - Online Marketing

Location Delhi/NCR/Gurgaon

Core Purpose of The Job

Responsible for managing a 3-4 member team, driving scale and ROI for search marketing (google, bing) Responsible for driving revenue and ROI on PPC channels Developing a team of junior analysts or managers to optimize PPC campaigns Develop business plans, revenue projections and deliver against it Co-ordinate across cross-functional teams and manage key stakeholders Candidates with hands on experience of online marketing tools will be preferred

Areas of Responsibility

- Manage a team of SEM managers delivering ROI on ad spend across devices and for multiple lines of businesses

- Leverage data and analytics to deliver strong marketing efficiencies

- Responsible for bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend

- Use web analytics tool (Adobe Discover) to identify marketing opportunities (source countries, destinations, popular hotels etc) Monitoring, Tracking and optimizing campaigns to ensure business deliveries

- Test new platforms, features and optimization methods

- Co-ordinate between Tech and Product to drive conversion optimization

- Regular co-ordination with internal stakeholders with performance reporting

Desired Profile

- Educational Qualification MBA from a tier 1 institute

- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics

- Hands-on experience with catalog based bid management strategies/tools for meta channels/SEM will be desirable

- 8-9 years digital marketing experience

- Excellent team player with good written and verbal communication skills

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 15th Apr 2020

Key Skills:


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