• MakeMyTrip.com - Manager - CRM Jobs in Delhi Ncr

  • Make My Trip
  • Delhi Ncr
  • Save Job
  • 5 - 8 Years
  • Posted : above 1 month

Job Description:

CRM Marketing - JD


- Lead the operations for all the CRM marketing communication activities for major line of businesses

- Taking a customer first lens and ensuring the most relevant and engaging communication is sent out

- Devising CRM campaigns that are elegant blend of customer centricity and business priorities

- Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams

- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

- Work closely with revenue teams to understand the business priorities and craft CRM campaigns in accordance with the same

- Leverage data and analytics to understand user behavior and transaction/search patterns

- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the users lifecycle

- Devise new segmentation strategy to drive strategic business interests

- Effectively utilize push notifications, SMS & email campaigns to target users with relevant and personalized communication

- Drive and monitor A/B tests and data driven experiments

- Responsible for quality assurance of all CRM campaigns

- Stays abreast of and recommends mobile & email marketing best practices

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

Desired Profile

- MBA from a reputed Tier 1/Tier 2 B-School, consistent performance across academic and professional career

- Must have a grasp for numbers and willing to handle large volumes of data and analysis

- Quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment

- Previous experience in CRM marketing/retention marketing/email, push notification, SMS is an add-on but not mandatory

- Prior experience with an e-comm player or experience with revenue management/category management will be preferred

- Excellent team player with good written and verbal communication skills

- Ability to manage/influence multiple stakeholders, good cross functional skills

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 07th Jan 2020

Key Skills:

Company Profile:

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