• LoanSimple Product Marketing Role Growth Jobs in Gurgaon,India

  • Loan Simple

Job Description:

About us

LoanSimple (Unogrowth Technologies Pvt Ltd) provides a credit line to micro-businesses Microbusinesses form the backbone of our economy & contribute 90% to employment generation in India, however access to financial products be it credit, payments and insurance is a real challenge for them

LoanSimple is helping micro-businesses by building financial products that cater to their needs

Roles & Responsibilities

- Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories

- Drive all marketing automation activities to develop and execute end to end-user journeys from onboarding to reactivation

- Lead app acquisitions via Google and Facebook, etc

- Handle the communication plan, user retention, and marketing automation

- Work closely with product, UX/design & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion

- Experience on working with marketing automation engine & delivery enable platforms and Attribution Analytic tools

- Ability to understand the competitive landscape, and help differentiate

- Measure customer engagement, identify features that will drive app acceptance

- Create effective approaches to grow monthly active users

- Decide different strategy and the mix of features

- Manage market communications, partnerships with content providers and partners

Education & Experience

- Must be from a Tier 1/Tier 2 college

- Should have strong analytical skills and data-driven problem-solving approach

- Should be able to take end to end ownership of projects

- Good understanding of organizational goals and objectives Should be able to strategize and execute campaigns and link them to the organizational goals

- Should be able to work closely with the product and tech team for new launches or feature requests to improve campaign performance

- Should be good with maintaining relationships with partners and work aggressively to build it better

- Good understanding of Digital Channels (SEO, SEM, SMM, PPC, ORM, Email, SMS, and others

Preferred Industry Fintech, Travel

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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