• Lead - Digital Insights & Analytics - Consulting Firm Jobs in Gurgaon,India - 25255665

  • Conscript
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  • 6 - 8 Years
  • Posted : above 1 month

Job Description:

Responsibilities

- Be a Subject Matter Expert (SME)/Functional Consultant on Web analytics

- Define and track relevant conversion metrics for inbound & outbound campaigns

- Collaborate with the Solution marketing team to understand their business requirements and articulate those into measurable KPIs Also, streamline ad spend and improve media acquisition strategies using data uncovered in regular dashboards and ad hoc reporting

- Collaborate around implementing/ Instrumentation of GA and other Analytics tools for website Also, managing GTM Tag Management across the website pages

- Tie all data sources (online and offline) to create an integrated picture with the help of dashboards that track KPIs specifically for team members, the Executive Team, and other stakeholders

- Examine all inbound & outbound campaigns ROI

- Working on ways to generate and gather meaningful insights & be a data storyteller for all stakeholders

- Keep abreast of Digital trends to introduce new tools & evaluation metrics and refine the continuous improvement process

- Coordinate with cross-functional teams including Product Management/Specialists, Sales, & Engineering teams to drive customer communications, product feedback, feature requests, and technical issue resolution to achieve the highest level of customer satisfaction

Qualifications

- 6 to 8 Years of Experience in Google Analytics/Adobe Analytics

- High level of experience working with analytical software (eg Google Analytics, Omniture) & Marketing technologies such as Marketo, Salesforce, etc

- Experience doing quantitative analysis, manipulating structured and unstructured data sources for analysis

- Good understanding of the digital marketing ecosystem

- A strong passion for numbers and statistics and is able to communicate data across different organization levels

- Specialist in Web/Click Stream Data Analysis/ Heat Map Analysis

- Innovative and creative, with a logical and methodical approach to problem-solving

- Knowledge of Google Tag manager / Adobes Dynamic Tag Manager

- Basic understanding of HTML, CSS, JavaScript will have an added advantage

- Strong communication and presentation skills

- Search engines, web analytics and business research tools acumen

- Social media analytics and implementation knowledge would be an added advantage

- Understanding of CMS Tools such as Sitecore, Hubspot etc

- Strong project organization and management skills; especially the ability to manage multiple programs concurrently

- Strong and positive developer of people and manager of teams

- Relentless customer focus and obsession

- Motivation and initiative to continually improve campaign effectiveness

- Service orientation and skill in managing multiple internal clients

- Obsessive attention to detail

- Strong written and verbal communication skills

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 30th May 2020

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