• Karix Mobile - Campaign Specialist Jobs in Mumbai,India

  • Karix Mobile Pvt. Ltd.
  • Save Job
  • 0 - 1 Years
  • Posted : above 1 month

Job Description:

Job Scope

Responsible for executing the client e-mail marketing campaigns through various e-mail tools

Job Responsibilities

- Build e-mail campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns

- Implement A/B testing protocol to test and improve open and click-through rates

- Responsible to create e-mail templates in the tool while following brand guidelines

- Responsible to create HTML templates for e-mail campaigns

- Responsible to present campaign performance dashboards and share actionable insights from these dashboards

- Responsible for daily e-mail marketing activities including e-mail campaign set-up, scheduling, testing, tagging and deployment of one-time / recurring / triggered and dynamic content-driven campaigns

- Responsible to troubleshoot technical issues related to HTML templates, list segmentation and other aspects of e-mail execution as necessary

Knowledge and Skills

- Basic understanding of the top e-mail marketing platforms (mail chimp, exact target, etc)

- Basic understanding of customer segmentation and rolling targeted campaigns generating best ROI

- Basic knowledge of e-mail marketing best practices including responsive design, CAN-SPAM compliance, deliverability, etc

- Familiar with A/B testing best practices

- Knowledge of cross-browser and e-mail environment, customer data protection rules, etc

- Strong communication skills

- Strong Microsoft Excel skills (eg charting, formulas, analysis, etc)

- Must be a team-player, able to effectively communicate with various departments

- Strong organizational skills and - get-it-done attitude

- Ability to take ownership of tasks and projects and complete them within time

- Must possess Entrepreneurial qualities

- Fast learner and Result oriented

Profile Summary:

Employment Type : Full Time
Functional Area : Other
Salary : Not Mentioned
Deadline : 09th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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