• Insights Manager Biscuits & Candy Jobs in Mumbai,India

  • Cadbury Pvt Ltd
  • Save Job
  • 8 - 11 Years
  • Posted : above 1 month

Job Description:

Insights Manager Biscuits & Candy

Job Ref # 1908895

Location Mumbai, Maharashtra, India

Schedule Full-time

Career Area Strategy Insights and Analytics


Mondelz International, Inc empowers people to snack right in over 160 countries around the world Were leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum Our 90,000 colleagues around the world are key to the success of our business Great people and great brands Thats who we are

Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way

Purpose of Role

The role of the Manager, Biscuits & Candy Insights serves to influence the candy and biscuits India top-tier financial business results through delivering inspirational category consumer insights, managing all the category research requirements and enhance the strategic insights capabilities in the India Biscuits/ Candy category team

Main Responsibilities

1 Business Impact

Demonstrate candor and courage in delivering compelling and actionable business recommendations to enable consumer-centric decisions that deliver superior business results

Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings

Drive brand equity through strong collaboration with Marketing to ensure strong consumers value equation

Drive the identification and application of consumer understanding into the development of strong Mondelez Marketing Strategies (IMC) and help quantify the Strategic Value Consumer

Develop Mondelezs capability for integrating and synthesizing market and consumer data and results of concept product testing to estimate the size of a new product launch

Champion development and application of tools and techniques to drive the forecasting of the size of a new product launch and validate ideas

Effectively collaborate with India Biscuits/ Candy Category team, to ensure accurate forecasting of the volume / revenue of a new product launch

2 Strategic Planning for Research

Demonstrate a clear understanding of Mondelezs business model, corporate / category strategies, business objectives and analytic priorities

Proactively identify strategic issues and knowledge gaps within the category and generate hypotheses for validation

Accountable for managing and delivering a solid Category Insights plan within the budget, time and resource constraints, aligned with the business priorities for analytic priorities

Recommend best practices to Biscuits/ Candy Category India CI team to facilitate the integration of country CI Analytic plans

3 Powerful Insights

Category Proactively provide objective counsel to India Biscuits/ Candy Category team on the effectiveness of category strategies and execution of plans

Consumer Drive holistic consumer insights and understanding to leverage business planning and decision making through quantitative analysis (eg segmentation, regression, sizing estimation)

Customer Partner with the shopper inisghts team to Build the relevance and quality of shopper and retail insights

Competition Help Mondelez Marketing team on insight identification and developing consumer intuition through analysis of syndicated data

4 Organizational Excellence

Collaborate with India Category CI Lead and various category CI team to facilitate teamwork, confidence, common purpose, and empowerment amongst the team members

Provide constructive and effective feedback on Strengths and Development Opportunities through formal (MAP) and informal feedback

Actively participate in the development of effective training, and facilitate delivery of training material

5 Supplier selection and management

On going manage the supplier relationship for retail data purchases, ensuring service and added value is delivered consistently

Guide long term relationships by actively participating in the evaluations, negotiations and training of suppliers

Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables

Providing checks and balances facilitate reviews and evaluation (pre/post)

6 Mastering Research Tools and Techniques

Ensure optimal research solutions are developed and utilized through qualitative, quantitative, syndicated and digital research tools

Drive data quality and return on investment and full utilisation of syndicated and continuous data

Drive a culture of post evaluation through appropriate tools which monitor the changes in consumption, market share and categories in the region


Career Experiences Required & Role Implications Educational Qualification MBA
Work Experience 8 yrs preferably some experience from FMCG Industry

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Consumer Durables/FMCG, Manufacturing/Industrial
Functional Area : Sales/Business Development
Role : Channel Sales
Salary : As per Industry Standards
Deadline : 20th Feb 2020

Key Skills:

Company Profile:

Cadbury Pvt Ltdarfix

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