• ImStrong Growth Digital Marketing Lead Jobs in Bangalore,India - 25114772

  • ImStrong

Job Description:

Important part of this role

- You will the first core member of the growth marketing team working closely with the founders and managing outside agency

- You are a crusader of healthy living, fit body and strong mind

- You are metrics and data oriented And use data and consumer behaviour to design run growth experiments and decision making

- Have a strong penchant for building lifestyle brands, should be driven by consumer insights

What will you do

- You will drive direct B2C marketing to reach the right target consumer

- You will lead online/offline marketing campaigns to enable all manner of organic and paid marketing for user conversion

- You will devise innovative growth strategies, by developing a deep understanding of our target consumers and use data and market intelligence to drive acquisition and retention efforts at each stage of the customer life cycle

- You will be responsible to lead digital marketing campaigns for acquisition, engagement and retention

- Organic digital marketing through SEO, Blogging, Content Strategy, Social Media

- Performance marketing campaigns across all marketing channels (Social, Google, Affiliates)

- Own ROI driven digital marketing ie user acquisition, re-marketing & re- engagement

- Though you will be independently responsible for the growth marketing, you will have support from other team members like content and design to augment marketing stories

You should have

- Minimum 3+ years of experience in a Start-up, preferably E-commerce/Consumer Tech Industry will be preferred (Although, this is NOT a deal breaker)

- Some experience working with B2C, marketplace or lifestyle product or services company

- Experience in handling outside marketing agency and campaign budgets

- Expertise in Adwords (Search & Display) - Work on PPC Platforms like Google AdWords, Bing AdCenter among others Good understanding of digital paid media best practices/ Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Remarketing, Google Analytics, A/B Testing, Driving App installs / Engagement effectively

- Knowledge of website analytics, app analytics & reporting tools like Mixpanel, Segment, Webmaster tools, Sumo

A few things you might want to be prepared if we contact you

- Have a clear and crisp understanding of ImStrongs -problem and solution statement

- 3 ways to improve our products user experience, Which means if we send a message to you, you will immediately signup to try our product

- Identify a user persona of someone in your family that syncs with our target customer and craft a pitch on why he/she use our product

We are keen to understand HOW and not WHAT you did in your previous experience to bring growth

Salary Offered 15-18L + ESOPS

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 17th May 2020

Key Skills:

Sourced**

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