• Iifi Manager Performance Marketing Jobs in Gurgaon,India - 25040810

  • Indifi Technologies Pvt. Ltd

Job Description:

The role would entail around the following -

- Develop paid campaigns in Google, Facebook, Linkedin & other partners to drive leads and nurture existing leads

- Closely monitor all relevant metrics and improve them to optimize daily, weekly and monthly cost at unit level

- Maintain weekly, monthly and daily reports for performance marketing

- Manage end to end digital process to optimize CAC (customer acquisition cost) and other campaign-specific goals

- Test new campaigns and communication messages by regular A/B Testing

- Be actively involved in SEM and Facebook efforts (Keywords, image optimization etc)

- Ensure regular creative refresh and pilot new formats/layouts

- Identifying trends and insights and optimizing spend and performance based on the insights

- Pilot Digital Bot System to improve funnel performance

- Create and manage regular email and sms campaigns with suggestions to improve the overall funnel of the customer journey

- Full-Funnel Ownership

- Work with sales team to ensure best conversion of leads

- Work with Tech for any improvements/bugs

Key Skills

- Proven experience in digital marketing and in handling paid campaigns in Google and Facebook

- Good knowledge on web analytics tool Google Analytics and Attribution model

- Good knowledge on data management techniques and effective utilization of the same on campaigns

- Good knowledge on managing display campaigns (both auction and reserved) Should be well aware of industry rate benchmarks etc

- Should come up with creative marketing ideas on an ongoing basis

- Should have hands-on experience in MS excel to create performance report

- Good to have

- Worked in B2B lead generation role

- Preferably from BFSI segment

- Report creation in Power BI

Requirements

- Minimum 3- 5 years of experience in performance marketing across multiple platforms

- Should have Bachelors or Masters degree, preferably in marketing

- Proven understanding of how to plan, develop, execute and optimize digital campaigns using paid media, affiliates, and email

- Strategic, innovative thinker willing to push the envelope and bring fresh, innovative ideas

- Strong quantitative analysis skills, utilizing analytics to provide strategic recommendations and drive concrete action

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 10th May 2020

Key Skills:

Sourced**

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