• ico Bra Manager Marketing IIM ISB MDI FMS Jobs in Mumbai,India - 23828332

  • Marico

Job Description:

Position (Designation) Brand Manager

Dept/Division Marketing

Grade Manager

Location Mumbai

Purpose of the Role

- This role holder is responsible for end to end management of the brand including profitability and growth

Qualification & Experience

- Post-Graduation in Management (from a Premier institute)

- Experience of 4 to 6 years in FMCG

- Minimum 2 years of Brand Management Experience

Key Deliverables of the Role

- Responsible for Brand building of the assigned brand

- Responsible for growth and profitability of the Brand

- Develop Marketing programs

- Consumer Insighting for brand strategy

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand

- Create Brand equity and loyalty among target consumers using innovative methods

- Product promotion through Market communication, Media and Sales visibility

Key Competencies

- Leads Communication, Media strategy and Planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes - personal- risk and makes a difference in the Brand, Business

- Project Management

Reporting Relationship

- Reports to Group Product Head

Other Interface

- Sales teams (Trade Marketing & Key Account Managers)

- Marketing teams (Consumer Insights & Media )

- R&D teams (Product Development & Packaging Development)

- Supply Chain & Commercial teams

- Consumers

- Agencies (Creative, Research & Media)

Growth Path & Future

- The member has options of working on challenging innovation projects not only in India but across company international geographies There could be exposure to other categories as well to develop a more wholesome perspective After successfully completing this role the incumbent can move into a Brand role in any category

Value proposition to the Candidate

- Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Grooming, leveraging the goodwill of the company equity

- A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and effective marketing plans

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 15th Apr 2020

Key Skills:

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