• HomeLane Senior Manager Bra Marketing IIM MDI ISB Jobs in Bangalore,India - 23839149

  • HomeLane

Job Description:

Senior Manager - Brand Marketing Bangalore

About HomeLane

At HomeLane, we are building the worlds most trusted & customer-centric home interiors brandBy organizing an otherwise unorganised home interiors industry, which includes designers, carpenters, installers and painters, we deliver a delightful and hassle-free experience to new homeowners, with highly predictable costs, timelines and quality

Today, HomeLane operates in five cities - Bengaluru, Chennai, Hyderabad, Mumbai and NCR,

where we have delivered 2500+ homes since 2014! HomeLane has also raised about $25

Million in venture funding from marquee investors like Sequoia Capital, Accel Partners, Aarin,

Growth Story and Baring PE India

This role will report into the Chief Business Officer (Tanuj Choudhry | Ex-McKinsey, Amazon, SkillKindle | St Stephens College, INSEAD )

Location - Bangalore

Key Responsibilities

- Will be an integral part of the core business team working to lead the Innovations + Brand Communication for the entire business

- Understanding & defining the brand identity & aligning the entire brand plans accordingly with business heads

- Set up strong relations with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity

- Accountable to lean the entire planning on ATL & BTL to deliver the required value proposition

- Overseeing Annual plans, budgets on HL Brand

- Lead the tactical implementation of digital media, email marketing, content marketing campaigns

- Assist in defining goals and KPIs for marketing programs and services along with reporting and analysis of those metrics

Desired skills and experience

Education MBA - Marketing from tier 1 B School

Industry Type Ecommerce, F&B, Automotive, Mobile, FMCG(D)

Additional Qualifications

- Strong analytical skills

- Exceptional relationship management and communication

- Teamwork and interpersonal skills

- Attention to detail

- Comfort and experience with a fast paced startup environment

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 18th Apr 2020

Key Skills:

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