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  • 12 - 16 Years
  • Posted : above 1 month

Job Description:

12-16 years experience in Marketing

- Masters in Marketing preferably from FMCG/FMCD Background

- Create and execute the Marketing strategy for TICI in order to build awareness for our brands leading to sales growth and hence market share gains across all served segments

- Ensure development of new products/refreshes based on market insights, consumer research with a focus on gaining market share in each of the served segments

- Create a calendar for product year launch

- Set, achieve and track progress of market share targets for the present business through ATL/ BTL promotional activities and periodic reviews in order to meet objectives laid down in the business plan

- Driving the digitization in sales & marketing, Understanding customer insights through surveys, New initiatives, Market trend analysis and roll out of Analytics

- Spearhead the strategy for Digital Marketing & E Commerce for TI Cycles

Key Decisions-

- Pricing decisions within the budgeted contribution

- Recommend Marketing Plans for the year

- Recommend Advertising plan and the media plan and spend for the same

- Assess the competition /market landscape and device strategy to address the current gap - Long term and short term

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 30th May 2020

Key Skills:

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