• Head Marketing BFSI Jobs in Mumbai,India

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  • 8 - 11 Years
  • Posted : above 1 month

Job Description:

The role of Head of Marketing is very crucial The Head of Marketing would be leading the Department and shall be responsible for ROI We are looking out for a rockstar who is a strategic thought leader with an entrepreneurial bent Someone who loves numbers and has substantial scaling up stories up his/ her sleeve

Job Responsibilities

Business Management and Strategy

- Define and set overall business strategy, business growth targets and product targets for the company

- Ownership of developing and ensuring execution of long term and short term business plans / targets

- Discern market trends and develop strategies to maximise revenue potential from prospective customers

- Timely reporting and presentation to the management on business and vision

Execution Ownership

- Formulate and ensure execution of the strategies for SEM/ASO/SEO, content, affiliate, alliances and APP marketing

- Generate leads and drive conversions from every possible source while controlling overall ROI Come up with innovative ideas and growth hacks to drive more business

- Increase the no of app Installations and subscription revenue on Daily / Monthly basis Drive Transactions vertical

- Track, report and optimize key business metrics across different channels using a variety of tools

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

- Optimize all paid ad campaigns across Facebook, Twitter, , Instagram and Youtube to get the max number of conversions at the best possible ROI

- Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

- Discover and manage relationships with influencers and other corporate alliance partners in order to generate more leads

- Find and manage relevant affiliate marketing agencies that can run performance-driven campaigns to drive more business

Leadership Management

- Hire, train, mentor, and manage a team

- The setting of KRAs and driving business

- Create a thriving environment for a high performing team

Preferred Background and Experience (Must Haves)

- 8+ Years in Marketing

- A proven track record of upward revenue trajectory (3/ 4/ 5X growth history)

- Experienced breadth & depth in minimum 2 B2C products

- Exposure of managing at least 1 Mobile product

- Minimum 1 early-stage startup for at least 1 year (where the marketing team is less than 8 people & budget is less than $1M)

- Minimum 1 year in pure strategic role

- Been leading teams & strategy for last 3 Years

- Specializing in overall marketing strategy

- Out of hands-on execution

- Past experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximize lead flow

Breadth in

- Content marketing

- Performance marketing

- Product marketing

- Growth marketing

- Has good understanding of all areas technically

Depth in

- Revenue Growth

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 18th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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