• Head Marketing ATL BTL Digital eCommerce Jobs in Mumbai,India - 23807964

  • Havoc Consultants Pvt Ltd.
  • Save Job
  • 10 - 18 Years
  • Posted : 26 days ago

Job Description:

Brand Marketing

- Monitoring market trends and conducting consumer research

- Creating end to end ATL and BTL media plans along with execution strategy

- Manage brand communication and presence on all Social channels

- Manage strategic tie-ups and affiliates to drive quality traffic

- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

- Review market research to help anticipate market/industry trends and translate evolving needs into new digital branding and marketing strategies

- Build an analytical foundation to measure ROI and direct spends accordingly

- Enhancing the customer on-site experience

- Work closely with the digital team to grow the online presence


- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives

- Understand consumer needs and behaviours in the ecommerce fashion space and build product line strategies to generate demand and expand market share

- Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales

- Understand competition and identify uncontested areas of expansion and factors of differentiation

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)


- Paid Marketing

- Manage Facebook, Google and other Ads platforms

- Manage Network partners and agencies

- Drive high performance output with a strong focus on ROI

- Organic Marketing

- Manage on and off page SEO

- Manage content for the brand to drive quality traffic

- Budget Management & Revenue Generation

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Responsible for Total Sales Revenue and Profit Margins

- Responsible for Marketing Spend, CAC and CPI metrics

- Responsible for Retention, Loyalty and LTV metrics


- Experience in Brand Marketing

- Experience running successful marketing campaigns

- Solid knowledge of web analytics, Facebook marketing, SEO and Google AdWords

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Great Understanding of Consumer Behaviour

- Meticulous, detailed, well-organized and able to work independently to meet deadlines

- Excellent communication and interpersonal skills

- Level of the Post

Qualification-Graduate, MBA

Essential (Mandatory)

Brand Marketing

- Strong work knowledge in Web Analytics and Google AdWords

- B2C industry

Preferential Fashion/Ecommerce/Apparel industry experience

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 13th Apr 2020

Key Skills:

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