• Head Digital Marketing Braing FMCG Jobs in Mumbai,India - 25255419

  • Arthan
  • Save Job
  • 7 - 10 Years
  • Posted : above 1 month

Job Description:

Job description

- Drive the Digital marketing activities of PRODUCT SERVICES across all online media

- The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue

- A data-driven marketer who is passionate about delivering business performance through online marketing

- We want to use innovative digital strategies and not just ad-spend to acquire users

Key Responsibilities

- Spearheading the entire Digital Marketing activities

- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

- Define online advertising strategy and creation of multichannel advertising campaigns

- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings

- Create, manage, optimize ad spend across these in a data driven approach

- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc

- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs

- Email marketing strategies to drive higher returns

- Developing highly effective & creative demand generation initiatives

- Constantly innovate on channels and advertising to build a competitive differentiation

Required Candidate profile

Key Competencies

- In-depth knowledge and experience about various products that aid in these efforts Viz Google AdWords, Facebook ads internal tool

- Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals

- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable)

- Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns

- Experience of driving innovative customer acquisition through digital marketing in/for a product startup is preferred

- Strong communication (Verbal and Written)

- Self-starter and ability to work with minimum supervision

- Good knowledge about website design and UI / UX

- Team Player, flexible and open to changing priorities

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 30th May 2020

Key Skills:

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