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  • 5 - 7 Years
  • Posted : above 1 month

Job Description:

- Our client is a mid-size organization which is on growth trajectory and launching some cutting-edge products across India catering to larger population across India cities

- They have ambitious plan of having a footprint across length and breadth of country and targeting to become leader in their product categories With state of the art and cutting-edge technology products which are rated as one of the best in the industry, organization is currentlyexpanding at rapid pace and looking at Senior professional to join them as Head of CRM & Loyalty

He / She will be responsible for

- Formation and execution of CRM strategies while working closely with otherbusiness units in the company in order to maximize consumers- lifetime value

- Mapping customer journey and analyzing business touch-points in order to increase the businesss commercial opportunities

- Coordinating with internal stakeholders as well as managing external agencies for smooth functioning of the programs

- Implementation of CRM campaign management tools inclusive of various event managements, digital campaigns etc

- Developing new strategies for customer retention activities

- Introducing new and emerging CRM best practices

- Managing all aspects of different loyalty and rewards programs across B2B

- Designing and implementing Loyalty Programs from scratch

- Monitoring data (program engagement, rewards redemptions, consumer behavior) and develop user experience analytics and business performance metrics associated with the program

- Coordinating with internal stakeholders as well as managing external agencies for smooth functioning of the programs

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 18th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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