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  • 12 - 16 Years
  • Posted : 21 days ago

Job Description:

Head of Brand Marketing

Workdays 5 days a week plus 2 alternate Saturdays (may have to work for extended hours/ 6 days a week, especially during peak-business period)

Company This job is with a growing Ecommerce company having presence in India and Indonesia, and quickly expanding to other geographical locations

Role Details

We realize that our brand is among the most important assets we are building and this role would be the keeper of our brand

This would include

- Refine and maintain the brand ethos

- Enable meaningful and productive connections between our company and its wider community, ie users, innovative retail brands, influencers and service providers

- Build / mentor a marketing team centrally and across cities

- Ensure consistency of brand messaging across all user and merchant touch points

- Work with teams across the company including product, sales, city ops, social-media / content and customer/merchant support, HR to build frameworks that enable them to be on-brand all the time

- Work with city teams to enable their ATL and BTL campaigns

- Continuously find new efficient online and offline channels that allow propagation of the brand through data led decisions

- Be a part of the leadership team

Experience & Skills Required

Experience

- At least 10 years of working experience developing creative and innovative marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages, preferably working in the position of a Head of Brand Marketing

- Must also have had experience in demand generation marketing tactics and strategies in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth

- A suitable candidate will have vast proven and successful experience managing a marketing team from the conceptualization of a strategy to its close

- The candidate will also have proven and successful relationship building skills, having an ability to leverage partnerships across the business as well as externally

- Analytical Skills Analytical skills are imperative for this position and a candidate must, therefore, portray an ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models A candidate for this position will also show proficiency in CRM systems, databases, and marketing automation

- Superior Communication & Interpersonal Skills

- Dynamic Leadership/People Skills

- Ability to work in an unstructured agile work environment

- Excellent innovative, creative & strategic planning skills with successful track record of generating higher revenue through marketing efforts

- Candidate must have dynamic personality, highly energetic and passionate towards work

- Go-getter and positive attitude

Prefer candidates from Ecommerce industry having relevant above mentioned experience

Reporting To the CEO

Joining Immediate/ 1 month

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 21st Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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