• Head - Acquisition & CRM - eCommerce - IIM/MDI/ISB/FMS Jobs in Bangalore,India - 23828206

  • Manpower Group
  • Save Job
  • 6 - 10 Years
  • Posted : above 1 month

Job Description:

Responsibilities

- Responsible for Lead Management, user/consumer acquisition and retention initiatives

- Lead the development and execution of customer engagement initiatives across all channels (performance, email, SMS, push notifications, direct mail, and in-app)

- Develop and evolve advanced segmentation strategies that deliver truly personalized marketing programs and exceptional user experiences

- Build Attribution models and perform multi-touch attributions to ensure better Lead to Sales conversion rates

- Deliver innovative, efficient and cost-effective solutions/initiatives to meet Vedantus needs and to drive business growth and profitability

- Build a strategy to Up-Sell and Cross-Sell Vedantus products by analyzing consumer behavior on Vedantu Website and App

- Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level

- Build and maintain a test and learn roadmap and work to continually iterate and optimize CRM efforts in order to increase the effectiveness of all channels

- Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing out CRM progress and results with key stakeholders

- Identify and implement opportunities for automation and innovation that increase the efficiency of marketing channels and enable scale while minimizing cost and overhead

- Manage agency and vendor relationships and continually seek to grow and evolve our capabilities by leveraging new third party systems and partnerships

- Hire and Manage a team of CRM executives and Managers to drive channel performance and revenue targets

Qualification

- Post Graduate from Tier I institute with 6-9 years of CRM experience with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics

- Experience in B2C startups is a must

- Highly biased towards Data

- Turn ambiguous problems into solutions accustomed to driving results in a cross-functional environment with little instruction or oversight

- Ability to lead in a highly dynamic environment and a willingness to roll up sleeves to get the job done

- Hand-on experience, Hustler, and Go-Getter attitude

- People Management Ability to lead, manage and develop teams in a fast-paced environment

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 15th Apr 2020

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