• GlowRoad - Growth Hacker - Content & Community Management Jobs in Bangalore,India - 25063167

  • GlowRoad

Job Description:

Responsibility

- Improve In-app CTR for product promotion and marketing campaigns

- Drive Acquisition - Activation - Retention - Referral - Revenue metrics and apply conversion rate optimization (CRO) hacks

- Create contextual content for extended user journey for various channels such as FB, GlowRoad app, emails, Ad copy, Video Scripts, etc

Required Qualification

- He/She should have a great understanding of customer (users) needs (product guy)

- Essentially worked in an e-commerce firm preferably in the fashion industry

- 3-5 yrs of proven experience in user acquisition, engagement and app downloads Have to lead a team and mentored 2-3 members

- Build detailed road-maps for each channel outlining initiatives and milestones to scale them

- Worked with engineering teams to leverage technology to build sustainable competitive advantage over other competitors

- Proven knowledge and expertise in online acquisition (search, programmatic, content) tactics and best practices, including leveraging customer insights to drive growth

- Experience building in-house tools a plus

- In-depth experience with Google and Facebook advertising products

- Data Driven, Innovative and Proven experience in quantitative & qualitative analysis to justify proposed actions including experience with A/B and multivariate testing

Location Whitefield, Bangalore

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 11th May 2020

Key Skills:

Sourced**

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