• Global Sales Outlet Execution Director , APAC Jobs in Singapore

  • Diageo India Pvt Ltd
  • Singapore
  • Save Job
  • 8 - 11 Years
  • Posted : above 1 month

Job Description:

For Diageo to achieve its ambitious growth and profitability aspirations, our markets have identified the need to put the customer and consumer at the heart of our organization and significantly improve upon our current execution in outlet

It is a shift that the Global Executive Committee and each of the Regional Presidents individually, have endorsed, and it will require a significant organizational shift The importance of this is illustrated by the Global Executive Committee decision that Every Day Great Execution (EDGE) will be the priority initiative in delivering our Route to Consumer ambition The role will be accountable for delivering improved outlet execution performance leading to improved market share and NSV delivery

This role will provide candidates with an opportunity to be at the forefront in leading improved outlet execution and ultimately business performance; enabling Diageo to be a World Class Sales organization

Although it is a global role, the role will focus on delivery in the APAC region



This role does not have direct P&L responsibility; but will be instrumental in driving NSV and Market Share growth targets as defined with each market The importance of NSV and market share delivery will be reflected in the targets of this role

Market Complexity

The scope of this role is Global with a focus on Latin America and will require interfacing with GMs, Commercial Directors and cross functional stakeholders As well as an ability to adapt outlet execution transformation to differing Route to Consumer archetypes

Leadership Responsibilities

1) Win Through Execution by leading the transformation of Outlet Execution with the in-market team This will be achieved by taking an external lens and setting the bar high for us and our partners This will cover all aspects of the Outlet Execution framework from leveraging Advanced Analytics to establish segmentation & outlet standards, to ensuring the right technology is in place to drive this transformation to utilizing insights to understand outlet execution performance and ultimately deliver improved top line growth and market share

2) Shape the Future by enabling i) Market GMs ii) Market Sales Directors and iii) local teams, to see the opportunity and act boldly to drive change and ensure delivery This will cover all aspects of the Outlet Execution framework from leveraging Advanced Analytics to establish segmentation & outlet standards, to ensuring the right technology is in place to drive this transformation

3) Act like an owner in demonstrating shared accountability for implementation and holding self and others to the highest standards

Purpose of Role

Lead, coach and work with the market teams to roll out and embed a Commercial transformation that will deliver improved business performance for our customers as well as Diageo (NSV and Market Share) This will be delivered by leveraging data and insights to define unique outlet execution standards (product assortment and activation), outlet opportunity and contact and coverage strategies which are enabled via world class technology and capability programs

Be the catalyst for organisational change, leading to the markets becoming obsessed with winning at the outlet

Take global thinking and make it locally actionable

Take local best practice and make it globally applicable

Top Accountabilities

Responsible for driving outlet execution performance improvement in APAC

Establish with the countries a transformational Outlet Execution strategy and plan that will ensure DIAGEO are best in class globally vs our peer benchmarks and deliver business ambitions

Provide on-going leadership and coaching (hands on) so countries can embed this change

Be the catalyst for organizational behaviour change, leading to the markets and our partners continually improving their standards, capabilities and business results

Ensure that the countries are generating Outlet Execution insights to both improve performance but also ensure the right outlet execution standards are established

Work hand in hand with the GM and Commercial Directors to ensure the delivery of the transformation, Outlet Execution KPIs and market share

Qualifications and Experience Required

A proven sales leader (min 8 years) who has led a high performance, sizeable sales organization A heavy hitter who has delivered strong performance (market share) through improvements at outlet execution

Expertise in Field Sales Management and Customer Management; Distributor Management and Customer Marketing is an added benefit

Experience in an above market regional or global role that has required working with local in market teams to deliver a transformation program

Advanced Commercial acumen and a problem solver; restless & agile lives and breathes implementation

Ability to impact and influence through the organization from GM thru to front line sales representative

Barriers to Success in Role

Lack of subject matter expertise or ability to engage and influence the countries and markets in this agenda

Low levels of stakeholder management, alignment and influencing skills

Inability to see a clear view of the future end state which will enable us to be bench marked externally as leading capability

Lack of drive to be a change agent

What is the culture like

We are an organisation that creates products that are part of celebrations, and our culture reflects this Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace Our values are not just words on a page They underpin our business and guide how we work we are passionate about our customers and consumers and want to be the best We give each other the freedom to succeed and value each and every persons contribution Pride is a source of energy for our company We work hard so we can be proud of what we do, and how we do it

Worker Type


Primary Location

George Street

Additional Locations

Job Posting Start Date


Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Consumer Durables/FMCG, Manufacturing/Industrial
Functional Area : Sales/Business Development
Role : Channel Sales
Salary : As per Industry Standards
Deadline : 20th Jan 2020

Key Skills:

Company Profile:

Diageo India Pvt Ltdarfix

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