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  • 10 - 15 Years
  • Posted : above 1 month

Job Description:

General Manager Private Brands ( Brand Head)
The brand head will be responsible for the growth and profitability of the brand She / he will be responsible for formulating strategy and implementing the plan for the year working closely with the rest of the functions ( Strategy, Operations, Marketing, Growth, City Sales Teams, Culinary Teams & Merchandising teams)
A key component of the role is to bring all functions together so that the brand s business lens is applied, and the overall business plan is being met on all aspects
Key responsibilities
1 Brand Growth Strategy
Customer Strategy WhoBuild Awareness, Trail, Adoption & drive Retention
Selection Regional Vs National vs International Cuisine Expansion, Portion Sizing, Combos etc
Pricing Implementation and Strategies working closely with Growth Team
Distribution Online, POP, Launchpad, Strategic Partnerships & Alternate Sales channels
Profitability & Cost Mgt working closely with the Operations and SCM team
Strategic Initiatives for Long Term Work with Product teams for right levers, Partner with the right partners for white-labelling etc
2 Brand PnL
Expansion Mgt ( Locations, Sizes formats etc)
Marketing costs Optimize with growth team
Cogs Management with SCM
Deliver Healthy ROCE
3 Build & Execute Brand GTM Calendar
Build and Execute ONE CALENDAR ( National & Regional)
It should have Activities aligned with Platform Events, GMV Plan, Kitchen Expansion, Menu & assortment, Marketing, Pricing plans
Manage Product Launches and Menu Management working closely with Menu, R& D and Culinary teams
4 Improve Organic Funnel & Deliver CX
Imp Search Disc, VM, Content Description, L2M
Imp Org Relevance Scores
Ensure Customer Complaints are minimal
Best in Class Customer feedbacks on Food Quality & Service
5 Strategic Projects
Unlock Various Levers of growth
Experiments on UX, Menu Items, Virtual Kitchens etc
Experiment on newer business Models working with Infra, Culinary & Menu teams

Profile Summary:

Employment Type : Full Time
Industry : Consumer Durables / Electronics
Salary : Not Disclosed
Deadline : 08th Apr 2020

Key Skills:

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