• FabAlley Manager Digital Marketing Jobs in Noida,India - 25171289

  • FabAlley

Job Description:

HIGH STREET ESSENTIALS PVT LTD (Faballeycom and houseofindyacom)

About Us

- High Street Essentials Pvt Ltd Comprises of brands FabAlley and Indya, united by common passions to make great fashion accessible to all Indian women and lead a way to more inclusive and fashion forward world

- We hire the very best people because they make us better We are true innovators & - outside the box- thinkers who empower strong, smart contributors We are candid Forget buzzwords; we tell it like it is & we innovate fast

- We are tough, adaptive & atypical We believe in building a career map, not a career track If you thrive in an entrepreneurial environment, a place where you have a direct impact on the outcome of your teams projects, we might just be the place for you

- Think you have what it takes to join our team? Wed love to hear from you

Position Manager - Digital Marketing

Location Head Office - Noida

Role Objective

- We are looking for a creative, in-the-know manager who is on top of digital and fashion marketing trends, and who has vast experience with both SEO and SEM, along with traditional digital marketing

- In this role, you will act as a digital marketing manager; manage strategy and all forms of digital marketing - Google, Facebook, Other Search & Display Networks, Affiliate Marketing You will have the opportunity to oversee and analyse Marketing Efficiency and ROIs of each marketing channel

Key Responsibilities

- You will be responsible for performance marketing campaigns across all marketing channels (Facebook, Adwords, retargeting, Affiliates, social)

- Optimizing all channels to deliver the best ROI while ensuring targets are met

- Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels- conversion and efficiencies

- Partner with internal creative teams to develop integrated marketing messaging and creative execution

- Work on customer acquisition strategies and improving CLV and retention of customers

- Drive digital agency/partner relationships and day-to-day execution process to ensure website delivers in line with our digital strategy

- Optimize brand visibility on all search engines through SEO and drive sales and brand awareness through paid search media

- Develop an email strategy and campaign that is analytical, exciting and engaging

- Drive channel marketing and analyse results for all other sales channels on which the company is present

- Analyse all sales data to assist product and sourcing team with improving product and category mix


- A minimum of 4 years of relevant B2C product firm experience in digital marketing managing campaigns across SEM, Social, Affiliate etc and should have handled large budgets and led a team

- Self-motivated and strong collaborator Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within as well as outside the organization

- Passionate about creating structure & processes that support the development of amazing work in a creative environment

- Ability to continuously re-prioritize & adapt to change & effective at managing change

- Strong analytical skills, ability to distil insights & propose relevant recommendations

- Driven leader who approaches things with a sense of urgency

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th May 2020

Key Skills:


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