• Emami Group - Senior Key Account Manager - eCommerce Division Jobs in Kolkata,India - 25083268

  • Emami Group

Job Description:

Planning and Review meeting with key account

- Discuss and align key activities (marketing activations, operational, ToT and commercial) for next month with category managers and vendor management team of E Commerce Companies

- Meetings typically conducted in last week of the month with at least 1 meeting/interaction with E Commerce Customers

- Discuss past month sales performance, promo effectiveness and RoI and other operational issues with key accounts

- Meetings typically conducted in first week of the month with at least 1 meeting/interaction

Account Management, Listing Management & Event Participation

- Ensure listings hygiene & content consistency across all platforms

- Formulate detailed event specific plan for big days & mega events

- Regularly assess quality of listings, product availability, merchandising and execution of marketing activations

- Manage annual JBP for large market place & grocery accounts

- Cultivate deep relationship & close working with the accounts


- Monitor PO ordering and order fulfillment at a weekly level

- Item master and price master for each key account to be reviewed on a monthly basis

- Revisit MBQ for assortments across key accounts on a quarterly basis

- Review account reconciliation and ToT compliance on a monthly basis

Sales and Promotion Analysis

- Track sales and target achievement on a weekly level

- Monitor fill rates and in stock availability, using key account data, on a biweekly basis

- Track category market share & off take data, using key account data, on a monthly basis

- Conduct post promotion and RoI analysis for every major activation on a quarterly basis

Competitive Bench marking

- Conduct competitive analyses of assortment, pricing and promotions for major competitors in each category

- Gain specific learnings and details of activations that worked well

- Consolidate with learnings from Emamis activations and form a holistic view jointly with customer marketing manager in preparation for designing marketing activations for next quarter/year

Internal Reviews

- Weekly review with E commerce Head and Customer Marketing Manager

- Monthly review with Sales Head, E commerce Head, Customer Marketing Manager and brand marketing teams

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 12th May 2020

Key Skills:

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