• Duff Phelps Senior Associate MarMarketing Jobs in Mumbai,India

  • Duff & Phelps
  • Save Job
  • 5 - 8 Years
  • Posted : above 1 month

Job Description:

Senior Marketing Associate

- This individual will be a key strategic partner to the professionals in our offices in the US and will principally lead the execution of marketing initiatives for the Duff & Phelps Cost of Capital Navigator product, a new web-based tool that helps calculate cost of capital, as well as the Valuation Handbook series and other broader Cost of Capital campaigns

- The candidate will primarily support execution of all marketing and communications activities for the Digital Publishing business, including events, development of marketing/sales tools and collateral, email campaigns, digital/social communications, thought leadership, and some public relations and advertising

Responsibilities

- Partnering with digital marketing team to manage all external communications, including email campaigns and developing timely and topical external content

- Working with the Digital Publishing team to build and manage a content calendar and develop programs to maximize promotion

- Manage internal sales referral program and ensure proper tracking in Salesforce

- Research, manage, organize logistics and promote events and conferences globally, including sponsorships, speaking opportunities, hosted events and webinars

- Maintain and build customer and prospect lists for ongoing marketing outreach efforts

- Maximize exposure of the Digital Publishing business through public relations activities and social media Ensure activities are linked to Duff & Phelps global VAS marketing strategy and support efforts to raise brand profile

- Help manage and maintain internal and external websites to ensure content is updated regularly and continually improve search engine optimization

- Work closely with digital marketing team to support nurture campaigns along the buyer journey as well as digital advertising including Paid Search

- Working with digital team to inform business leaders on campaign performance metrics, google analytics, etc and make recommendations to optimize future efforts

- Lead efforts to capture and report on ROI from marketing efforts; delivering marketing results against a tightly managed budget while tracking and report on marketing spending

Requirements

- Proficiency in written/spoken English

- Bachelors degree in Marketing or Communications with concentration in business or finance

- Experience in marketing professional or financial advisory services

- Minimum of 5 - 8 years of experience in a marketing/communications role at a professional service or B2B organization

- Strong interpersonal, written and oral communication skills

- Ability to work well under pressure and deal with ambiguity

- Ability to excel in a matrix management environment with little day-to-day oversight

- Strong team player

- Proficient with full Microsoft Office suite and familiarity with modern marketing tools (Google Analytics, marketing automation, content management systems, CRM systems, etc)

- Strong analytical skills and ability to work with large data sets ideal

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 16th Jan 2020

Key Skills:

Company Profile:

Not Mentioned

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