• Mumbai City

Job Description:

Position at Mindshare

Overview of job

Mindshare is an agency of GroupM , the world s largest media investment company and are a part of WPP In fact, we are responsible for one in every three ads you see globally We are currently looking for a Director - Strategy to join us You will understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge

The key is to re- architect the strategic relationship to not only who we target and how we reach them (base media product) to a more business focused framework around business challenges, journeys and ideas The principal task is to understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us

Reporting of the role

This role reports to Partner- Strategy

3 best things about the job

Be an architect and Brand strategy owner

Constantly Evolve and Build skill sets with newer 360 tools in the industry and data partners

Be a part of the most dynamic, thinkers and doers Gang! In this role, your goals will be

In three months

Learnt media basics and tools across google and FB suite In six months

He would be the best buddy within the Mindshare purple family to talk about the brand and win the confidence internally as well as externally In 12 months

An entrepreneur with strong strategic thinking and profiled to lead the strategy function fully for the brand

Complete understanding and know- how of the GroupM ecosystem and Matrix structure to deliver the 360 strategies across the brands (subject to personal IQ level and enthusiastic to learn and grow & adapt) Responsibilities of the role

Deep appreciation/ application of the Mindshare OTF framework (ABC, Journeys, Ideas you love to share)

LOOP data and partnerships integration in the strategy

Ability to apply Mindshare strategy tools (Primarily TGI/ 3D, Mindreader , Journey Planner, Culture Vulture including Contagious & LSN , Euromonitor, WARC, Live reporting)

Ability to understand & apply consumer research & other industry data in the development of strategy

Understanding of realization of the Exchange (traditional & non- traditional)

Build Key Strategy presentations / Annual planning presentation

Regular Monthly update and reviews and changes required in media channel evaluation What you will need

Sound analytical skills & interpersonal Communication skills

Team player and not kingship driver

MUST have data and tools understanding on TGI, 3D, BARC and IRS, brand Z and studies that are WPP brand growth analysis oriented

Excellent presentation skills and confidence to put your thoughts across in a structured manner is essential

Digital and social media tools and understanding will be required at the stage of drawing insights About Mindshare,

Profile Summary:

Employment Type : Full Time
Industry : Advertising / MR / PR / Events
Salary : Not Disclosed
Deadline : 14th Mar 2020

Key Skills:

Company Profile:

GroupM Media India Private Ltd
GroupM Media India Private Ltd

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