• Deputy General Manager Regional Marketing Jobs in Pune,India - 25060084

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  • 9 - 13 Years
  • Posted : above 1 month

Job Description:

Job responsibility Gather Customer & Competitive Intelligence/insights through primary and secondary sources
Such insights to be used for sales, network and product planning
Plan and implement regional marketing campaigns/initiatives aligned to overall marketing goals
defined by Market Manager Document, institutionalise and share the best practices
Create visibility for companys products & services through BTL Develop and manage regional
advertising campaigns, brand development and PR initiatives for achieving the marketing goals
Provide marketing and branding support to Channel Partners and sales teams to maximize
visibility & lead generation Measure and assess regional marketing programs and collateral to
make it more effective
Measure and assess regional marketing programs and collateral to make it more effective
Customer & CP communication, advocacy and engagement
Drive relevant programs to improve customer and CP satisfaction as measured by NPS ,
Coordinate with HO & other regions for conformity & sharing of best practices
Span of control 3 Members
Key Customer Regional Sales Team, VP Regional Operations, DGM - Non Digital Channel Lead, VP Marketing &
Demand Generation, Product Managers
Necessary Preferred
Skills Deep understanding of the top B2B segments like BFSI, IT/ITES,
Mfg etc
Proven experience in identifying target audiences and in creatively
devising and leading marketing campaigns that attract new
Experience in driving Ground activation events to generate brand
visibility and demand generation
Experience with online marketing, including social media and
content marketing
Experience in driving Advertising campaigns in B2B Segment
Excellent communication skills
Proven track record using data-driven insights to build customer-
backward strategies
Strong B2B knowledge and analytical acumen is a must
Deep analytical skills and ability to analyze and synthesize data,
interpret customer insights and turn them into marketing strategies
and tactics
Strong project management skills; organized, detail-oriented
individual with the ability to manage through unstructured situations
Brand Management, Category Management Experience
Management for
Qualification MBA in Marketing, Communications from Premier Institutes Preferably within
Overall Work
At least 10-12 years of experience in driving Marketing Campaigns across
both Digital & Non Digital Mediums
Minimum 4 Years experience Brand Management
Experience in FMCG
like HUL, P&G
A growth mind-set with a strong customer first focus to drive innovation
and unlock growth opportunities
Enthusiastic self-starter with a can-do attitude, and an ability to prioritise
and work on own initiative
Very good interpersonal skills
Proven team player with demonstrated ability to work across cross
functional teams,

Profile Summary:

Employment Type : Full Time
Industry : Merchant Navy
Salary : Not Disclosed
Deadline : 10th May 2020

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