Dell GTM Business Analyst Marketing Team Jobs in Hyderabad,India - 24759559

Job Description:

GTM Business Analyst - Marketing

- The ANZ | MY | SG GTM Marketing team is responsible for the planning, development and implementation of all marketing strategies, communications and initiatives that create demand to hit the quarterly and yearly financial plans The team is responsible for building brand consideration using best in class campaigns and media that ultimately drive calls to the call centre and visits to dellcom to generate revenue, units, and margin

- This role is critical in the planning and management of CSB demand and requires a strong background in marketing analytics including forecasting, planning, performance diagnosis, reporting and statistical model development The ANZ | MY | SG Marketing Analyst will provide analytical insight and reporting on marketing performance, to increase overall marketing efficiency, conversion and revenue optimisation This role will partner with a variety of roles within the CSB organisation, including day-to-day partnerships with GTM teams, Marketing Planning and Media Planning, MTO as well as other organisations including Merchandising, Online, Cycle Planning, Finance, and CRM

Key Responsibilities

- Demand forecasting at segment (CSMR, Gaming, SB), functional (Online, Offline) and vehicle level

- Data analysis with actionable insights to improve demand

- Planning and partnership with vehicle leads to plan and execute for meeting business needs

- Planning and partnership with media agency to develop and deliver aligned strategies

- Identification & lead in gap analysis & recommended actions for GTM strategy

- Manage tools to support and deliver demand forecasting ie, MMM, IDM

- Management of regional analytic projects; ad hoc analysis, as required

- Design of reporting and KPIs to track campaign performance

- Provide performance tracking on a daily, weekly and quarterly basis (via automation) and provide analysis/insights on campaigns and digital initiatives in a timely manner

Essential Requirements

- Thorough understanding of marketing vehicles, digital and broad reach

- Strong business acumen and analytic skills Solid background in data analysis with ability to draw accurate conclusions and sell - story

- Familiar with marketing ROI and optimisation

- Project management, Effective communication and Data driven attitude

- SAS or R, Excel, Power Point, PowerBi, Tableau, Google Analytics or Adobe Omniture fluency

- Predictive statistics background preferred Appetite for driving innovation and change

- Good organisational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organisation

- Ability to manage through ambiguity to drive results Ability to work independently and as part of a Team

- Ability to thrive in a fast-paced and demanding environment

Desirable Requirements

Bachelors Degree/PG in Marketing, Business or related area plus 7+ years of experience in marketing with a track record of measurable results preferably in the consumer electronics/retail marketing or IT industry/technology

Desired Profile

- A self-starter, with a passion for digital and ability to identify when to take risks

- Able to multi-task and can work efficiently and effectively in a fast-paced environment with tight deadlines

- Good knowledge Microsoft Excel, SEM and Google Analytics

- Solid understanding of Dells Corporate and Local BUs cultures highly preferred

Why Work For Us

- Dell is primed to recruit the best and brightest candidates from all across the globe We take pride in fostering a winning, innovative, inclusive employee culture We also take calculated risks and we celebrate big victories when they pay off

Our Employee Value Proposition

- Our Culture Code unites us and makes us a great family of companies and a great place to work Its how we run the business, go to market, work together and provide inspirational leadership Our culture code is defined by our values and are made real every day by defining expectations for how we work and how we lead

Benefits

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities - all to create a compelling and rewarding work environment If you have the knowledge of emerging technologies to influence global e-commerce programs, this is your opportunity to develop with Dell

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