• Cvent Assistant Team Leader Marketing Automation Global Dema Center Division Jobs in Delhi Ncr - 25283736

  • Cvent

Job Description:

Job Description -

Cvent is looking for a Marketing Automation expert to join its Global Demand Center division This is an excellent opportunity for anyone familiar with marketing automation concepts and tools who would like to take their career to the next level

Join us and work with the largest event management software company in the world to help capture, re-engage, and develop qualified prospects for Cvents global sales divisions This is a fast-paced, timeline-driven, and demanding role that requires a team-oriented self-starter with excellent motivation and attention to detail

This is a high-visibility position that works with cross-functional departments This role provides the opportunity to work with a large Martech stack on integrated campaigns This position will work with the Marketing and Sales teams to design and build demand generation campaigns, including but not limited to Lead Nurturing, Lead Scoring, multi-touch email and webinar programs, web personalization, responsive dynamic emails, and more

Position Responsibilities -

- Work closely with Cloud Marketing, Email Marketing, Web Dev, Database and Sales Operations teams to build campaigns that drive demand generation using Marketing automation systems

- Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams

- Build best-practice program templates for internal Marketo users that utilize tokens, snippets, and more

- Partner with digital channel teams to improve data quality, reporting, and segmentation strategies

- Leverage and educate internal users on Marketing Automation tool capabilities to improve the Marketing programs efficiency and effectiveness

- Support development of holistic marketing automation strategy including roadmap, plan, design, process, QA, integration and ROI reporting

- Analyze and utilize data to improve Marketing program performance

- Coordinate with CRM and Sales Operations teams on Salesforce integration and ensure data flows into various systems flawlessly

- Maintain and govern the Marketing Automation system

Candidate Requirements

- Should have 5- 8 years of experience using a Marketing Automation tool (Marketo, Eloqua, Hubspot, Silverpop, Pardot, etc)

- Good understanding of marketing automation and demand generation concepts, and ability to implement the same using a Marketing Automation software

- Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool

- Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously

- Great analytical and logical ability Should be familiar with the reporting offered by Marketing Automation tools and to provide metrics/analysis around all campaigns

- Working knowledge of HTML/JavaScript

- Fair understanding of CRM (preferably Salesforce) system and setup

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 01st Jun 2020

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