• CRM Manager - NYX Professional Makeup Jobs in United States Of America - 23845873

  • L Oreal India Pvt Ltd
  • United States Of America, Usa

Job Description:

Position Overview

The primary responsibility of the CRM Manager is to lead, drive, & execute NYX Professional Makeups CRM programs & initiatives

Direct Message Marketing Manage the direct messaging campaign process (from initial ideation, consumer/content strategy, technical execution), execute A/B tests, & optimize segmentation strategies Direct messaging marketing includes Email Marketing
App Messaging
SMS Messaging program to be launched, led by the CRM Manager

Loyalty Program (Makeup Crew) Manage NYX Professional Makeups loyalty program, Makeup Crew Design consumer programs (Makeup Crew exclusive events, Makeup Crew special perks, etc) to strength the programs value proposition for the consumer, & develop specific CRM campaigns exclusively for loyalty members With partnership of Consumer Marketing Intern, manage day-to-day support (eg consumer issues, platform integrations, etc)
Consumer Acquisition Programs Manage name collection & consumer data enrichment initiatives, including design/implement of sign-up forms (with direct integration to 1st party database) at point-of-sale & on nyxcosmeticscom, consumer acquisition campaigns (including Sweepstakes, Organic Social Sign-Ups, Events, etc), & consumer profile enrichment campaigns Lead data acquisition & enrichment initiatives at NYX retail stores with focus to increase D2C consumer lifetime value
Consumer Analytics Responsible for consumer analytics & behavioral reporting, leveraging LOreal USAs 1st party database Identify, analyze, & interpret key customer trends or patterns; leverage analyses to optimize CRM strategizes Analyses include Campaign performance (CRM engagement & sales metrics by campaigns, content, segments)
Consumer growth (new customer acquisition, repeat/retention rates, cross-channel purchase)
Consumer lifetime value (decile analysis, top consumer analysis, product loyalty analysis)
Basket analysis (products purchased together at a transaction & customer level)
Loyalty performance (membership growth trends, pro program, & incremental value of loyalty)

Position reports to the Sr Manager, Consumer Marketing on the US Marketing Team

Job responsibilities include but are not limited to the following

Oversee the campaign creation & execution Partner with marketing leads to create briefs, provide creative feedback, & route creative through final approval
Schedule campaigns & manage the master CRM calendar, lead audience strategy, & ensure accuracy of execution by the Consumer Marketing intern
Brainstorm, execute, & report on meaningful A/B test cases on copy & creative

Refresh existing & create new data driven email triggers (Welcome series, Reactivation series, etc), reflecting new brand creative & incorporating new rich data from the LOreals 1st party database
Launch SMS as new CRM channel & integrate with our existing data infrastructure (Salesforce Marketing Cloud & LOreals 1st party database)
Develop & execute name collection campaigns, including Sweepstakes, Instagram Stories Swipe Ups, event name collection, etc
Manage the loyalty program launching new consumer programs & overseeing day-to-day support (eg consumer issues, platform integrations, etc)
Develop real-time automated reports connected to LOreals 1st party database to uncover actionable key insights around campaign performance, consumer growth & lifetime value, & purchasing behaviors

Qualifications

Required

Bachelors Degree in related field
At least 3-5 years experience managing CRM & Email/Loyalty programs
Proficient with Microsoft Office products (Excel, PowerPoint, Word, & Outlook)
Previous experience with Salesforce Marketing Cloud or other ESP
Previous experience with analytics tools such as Tableau, Google Analytics, etc
Strong written & oral communication skills
Strong attention to detail
Ability to manage multiple priorities in a fast-paced environment
Ability to understand, propose, & refine customer segmentation strategies
Ability to extrapolate key learnings from data sets through partnership with data analysts

Preferred

Previous experience in e-commerce &/or digital marketing a plus
Demonstrated ability to influence & foster collaborative relationships
Passion for the Beauty/CPG Industry

About NYX Professional Makeup

NYX Professional Makeup, named after the Greek goddess who ruled the night & symbolized beauty & power, is known for high-quality, professional makeup at accessible prices A leader in the massive color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments & high payoff Featuring a range of classic, seasonal, & on-trend cosmetics, NYX Professional Makeup is a must-have among beauty lovers & professional makeup artists The brand began with artistic inspiration, a single product & a vision While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty & fashion stores, freestanding shops, & beauty supply stores as well as on wwwnyxcosmeticscom

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Consumer Durables/FMCG, Manufacturing/Industrial
Functional Area : Marketing/MR/Media Planning
Role : Marketing Strategy
Salary : As per Industry Standards
Deadline : 18th Apr 2020

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