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  • 4 - 7 Years
  • Posted : above 1 month

Job Description:

Roles and responsibilities

Location Goregaon (W) Mumbai

Shift timings 10am to 7pm (weekend all yours)

Roles & Responsibilities

- Analyze website data, conduct tests for opportunities in improvement of conversion and analyze test results

- Develop various measurement tools and analyze business requirements and implement appropriate plans

- Analyze functionality of all current and future websites and develop new objective for the same

- Identify risks and gaps in all channels of traffic on the website and analyze various risks and provide optimal solutions for the same

- Monitor all investigation on sites and resolve the tracking-issues as and when required in a Web-Analytics manner

- Maintain records of web usage and traffic to site and prepare reports in user usability trends

- Perform usability tests and evaluate customer experience for projects and ensure accuracy for the same

- Manage various web analytical tools and prepare reports for metrics evaluation

- Perform analysis on volume and navigation behavior to gather appropriate information on web site user

- Monitor and incorporate data in visitor behavior and ensure optimization of business processes

- Ensure appropriate implementation of software application to aid various businesses-goals

- Assist other departments to develop test scripts and perform troubleshoot on various issue in websites

- Analyze data captured on other software and tools to understand customer journey and various touchpoints and devise a plan to improve up-selling and conversion

Expertise

- Expertise in Tag-Management tools like GTM, Tealium, Ensighten, DTM etc

- Strong understanding of data layer creation of any web-asset (Website/Web-App)

- Expert in Google Analytics - Custom dimension & metric creation, attribution-modelling, cohort-analysis and goal-funneling

- Experience in A/B & Multivariant testing tools like Unbounce, Optimizely, Zoho, CrazyEgg, Google-Analytics, Clicktale etc and well versed right implementation & metrics to be measured for the same

Education

- Bachelors degree in Engineering, Google Analytics Certification, MBA in Marketing (Preferred)

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 07th Jan 2020

Key Skills:

Company Profile:

Not Mentioned

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