• United States Of America, Usa
  • Save Job
  • 5 - 8 Years
  • Posted : above 1 month

Job Description:

Copywriter

Location

San Jose, California, US

Area of Interest

Marketing and Communications

Job Type

Professional

Technology Interest

*None

Job Id

1266276

New

Cisco is looking for an expert marketing and advertising copywriter who understands how to make the impact along all the touchpoints along the customer journey Our team needs not just a digital marketing copywriter; we need a storyteller who understands our customers insights, their roles, their pain points, personal and business benefits The ideal candidate will craft core value propositions and compelling messages for each stage of the lifecycle to maximize relevance and impact, ultimately aligned to customer care about

You are ambitious You are creative You enjoy taking complex product information and turn it into appealing advertising messages and taglines that will win over our customers hearts and minds You see opportunity You bring new ideas to the table You can take a general direction, run with it, and come back with something better

You are very open to feedback You know that there is wisdom in the team and you want the best results At the same time, youre not afraid to stand up for your ideas and you know the power of every written word

You are a quick learner and understand the business KPIs Copy you write will have a direct impact on the performance of these metrics

What Youll Do Demonstrate advanced copywriting expertise across a variety of marketing channels including but not limited to, digital, events and collateral
Show expertise in the craft of writing at all levels, (headlines, body copy, scripts, long-form & short-form copy) that connects emotionally and/or rationally with customers
Set strategic verbal direction for creative executions and fact check copy, ensure grammatical accuracy and review for message transparency and understandability relative to marketing strategy
Collaborate closely with Graphic Designers throughout concept development, presentation, and execution
Adheres to consistent use of language and strategies across multiple components of a campaign
Work closely with key stakeholders to shape brand vocabulary for a line of businesses
Champion the development of consistent practices, corporate style, and brand standards and work to socialize them across teams and supported businesses
Possess a deep understanding of the brand voice and style and ensure they are applied appropriately and thoroughly across all executions
Maintain a thorough and current awareness of the competitive landscape as it pertains to communications in all media touchpoints
Deliver on time, while ensuring that quality is never compromised
Respond positively to feedback

Who Youll Work With Ciscos Global Service Provider Marketing team is a fast-growing industry leader in cutting edge solutions Here, youll be part of a team that drives the lifecycle marketing strategy throughout our customers journey We are owning the next evolution of the user experience by adding value at each touchpoint to strengthen customer engagement Youll collaborate with a group that is passionate about transforming the world and delivering great customer experiences

Who You Are Experience in an agency/design studio setting
4-year degree, preferably in Communications, Marketing Advertising, Journalism, English or other liberal arts program
5 years of writing experience in digital marketing, focused on email, online creative and collateral
Experience in the Service Provider industry, or B to B marketing in the technology sector
Experience brainstorming visual and copy ideas with other members of the creative team
Prior experience working with Product Marketing, Advertising, Omnichannel marketing, and creative teams
Develop messaging that speaks to the service provider audience in clear and compelling headlines, storylines and copy
Experience working with all levels of management
Strong communication skills (written, verbal)
At ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams
Will be required to provide portfolio examples of writing style
Ability to multi-task and to meet deadlines in a dynamic environment
Basic graphic design ability is a plus but not required

Why Cisco We connect everything people, processes, data, and things We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals And we do it in style with unique personalities who arent afraid to change the way the world works, lives, plays and learns

We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars We celebrate the creativity and diversity that fuels our innovation We are dreamers and we are doers

We Are Cisco

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Software Services, Internet/Dot com/ISP
Functional Area : Marketing/MR/Media Planning
Role : Marketing Strategy
Salary : As per Industry Standards
Deadline : 25th Jan 2020

Key Skills:

Company Profile:

Company
Cisco Systems Incarfix

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