• United States Of America, Usa
  • Save Job
  • 5 - 8 Years
  • Posted : above 1 month

Job Description:

At Pearson, were committed to a world thats always learning and to our talented team who makes it all possible From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether its one child in our own backyard or an education community across the globe We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better By pushing the boundaries of technology and each other to surpass these boundaries we create seeds of learning that become the catalyst for the worlds innovations, personal and global, large and small
Summary

The CRO Manager responsible for defining the market opportunities, marketing, & analysis/optimization of the organizations services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics He or she may be allocated to focus on a particular component of the marketing life cycle and or channel This is Senior/Management level position which requires expert knowledge and little to no instruction as well as cross collaboration with varying teams included but not limited to web conversion, development, creative services, and specific channel owners The ability to set a vision, lead a team with a focus on UX/UI, and stay on top of industry shifts This role can also be client-facing from time to time
General Responsibilities

Responsibilities are applicable based on the position focus/channel

Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities

Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources

Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels

Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results

Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports

Provides insights which facilitate the development of plans for partner promotion

Executes against partner marketing plans to deliver results that exceed defined objectives

Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives

Creates buy in from multiple constituents in a collaborative cross functional environment

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply

Qualifications

General Qualifications

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

Minimum 5 years experience in web/UI/UX conversion optimization

Minimum 3 years experience managing a team of Conversion Analysts

Sr level position requires expert level experience in the following areas

Advanced knowledge of web analytics and online testing applications such as Google Analytics & Tag Manager, Optimizely, Adobe Target, Crazyegg, Google Optimize 360 etc

Experience with user feedback platforms such as UserTesting, Qualaroo, Loop11, Kampyle, etc

Experience with testing and optimizing responsive design for mobile sites and landing pages

Experience with the development, management, analysis, reporting and forecasting of media campaigns

Experience in digital marketing for lead generation, channels, sources, best practices and KPIs

Strong foundation in statistics with analytical & problem solving skills

Deep knowledge of paid (PPC) and organic (SEO) search practice and methodology, including architectural and design competencies, content and writing

Understanding in HTML, JavaScript, and JQuery

Experience within education industry a plus

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Educational/Training
Functional Area : IT Software : Software Products & Services
Role : Software Engineer
Salary : As per Industry Standards
Deadline : 07th Jun 2020

Key Skills:

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