Job Description:


About Outline IndiaOutline India is a data and research firm working out of Grurugram that focuses on extensive research and data collection at the ground level with the aim of catalyzing the work of policymakers, think tanks, not-for-profits, and the governmentOur work represents the views and needs of 45 million Indians, and our research spans across a diverse range of sectors, namely, Water and Sanitation, Health, Child Rights, Education, and Gender, among others In the last 5 years, we have interviewed thousands of stakeholders in over 4000 villages across 24 states and union territories of IndiaOur partners include academicians from the University of Chicago, The University of Pennsylvania, University of Toronto, University of Tokyo, as well as organizations such as WaterAid, British Council, Sesame Street, among othersAbout Track Your Metrics Track Your Metrics (TYM) is a web-based platform and android an application that will automate thinking for NGOs which lack funds and research capacity while building on resources available in the ecosystemA simple technology-based solution, Track Your Metrics is a self-reporting tool that enables NGOs and funders to collect data, build metrics, monitor projects and measure the concurrent impact of their work at ~ 0 unit cost Track Your Metrics caters to the needs of small NGOs lacking research capacity, governments looking to monitor schemes and funders, donors & CSR wings looking for a uniform way of inducting NGOs Track Your Metrics offers its contributors and stakeholders, automated audits and assessments using an unskilled workforce ie volunteers at small, not for profits and enables data-driven decision making An intuitive web platform coupled with an android application, Track Your Metrics allows for survey formulation, data collection, data visualization and report generation

OpportunityFull Time

Track your metrics are looking for Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels If you live and breathe digital marketing we would defiantly want to talk to you

Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Create Social media posts and blog writing

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute and measure experiments and conversion tests

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Instrument conversion points and optimizes user funnels

Collaborate with agencies and other vendor partners


Eligibility Criteria


Bachelors, a degree in marketing with 3-4 Years experience

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


Excellent written and verbal communication skills

Excellent English content writing skills

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Working knowledge of ad serving tools

Experience in setting up and optimizing Google Ad words campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Knowledge of Hotel and Travel domain would be an added advantage

Salary Based on Experience


10 minutes from HUDA City Center Metro Station Sushant Lok -1, Gurgaon

Interested candidates are required to send in their CVs to tym with the following included

Current Location

Preferred Location

Required Notice Period

Current CTC

Expected CTC

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Software Services, Internet/Dot com/ISP
Functional Area : Marketing/MR/Media Planning
Role : Marketing Strategy
Salary : As per Industry Standards
Deadline : 15th Apr 2020

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