• Cogoport Product Marketeer Jobs in Mumbai,India - 25283521

  • Cogoport

Job Description:

- Cogoport is looking for an experienced & creative mind to develop product marketing strategy while keeping the balance between the product vision & customer needs This broadly includes product positioning & pricing strategy Making sure that the efforts are aimed at continuous improvements & shaping the product & not just restricted to the pre-launch & launch of the product

- The ideal candidate should understand the customer, their interests, their needs along with the price sensitivity You need to be a storyteller on how to relate the technical aspects of the product to generate interests in the customers wherein they can relate it with their challenges

- Should have sound knowledge of lots of marketing & analytical tools, helping you strategise and taking the right decisions for your respective metrics

It is expected that s/he be strong in the following areas

1 Product Inclination Should have an extremely strong understanding of the product journey and to be able to evaluate the influence of new features on the products growth Should be able to create product demo and relevant documentation for the ease of usage

2 Customer Focus Should be able to conduct market research to define customer personas You should own the product or feature adoption in the market and should be able to communicate the product changes to the customer Creating the product launch strategy and ensuring the success of the product It also includes conducting customers interview to derive useful insights

3 Strategic Thinking Would be involved in developing the product marketing strategy and converting that into short & long term marketing roadmaps by owning the products vision & aligning it with the customers need & pain-points

4 Innovative Should be able to conceive, own, develop, and produce effective digital Social Media, Email and Advertising strategies (PPC) and campaigns, through ideation, production and impact stages The candidate should be able to think out of the box to troubleshoot and manage marketing strategies to continue deriving strategic value out of them Undoubtedly, you need to explain the complicated processes & technical terms in the easiest way

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 01st Jun 2020

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