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  • 15 - 25 Years
  • Posted : above 1 month

Job Description:

- Provide Optimal Marketing support specifically at ATL/BTL levels to all Channels as required towards increasing brand visibility and market share

- Drive brand initiatives for customer interface and active engagement in the web space to maximum impact

- Develop and conceptualize both Internal and External Communication strategies relevant for increasing Brand and Employee awareness and also to ensure positive media understanding

- Drive the online channel and is responsible for enhancing direct sales

- Drive online activities towards strengthening brand awareness and impact, thru social media and websites

- Responsible for building out a robust Marketing Analytics capability in the country that uses the most advanced techniques in multivariate analysis and research to better understand customer needs and preferences

- To work closely with Sales channels to understand the end-to-end customer-experience and new product opportunities through voice of customer research, internal focus groups and stated channel requirements

- To develop segmentation and competitive analysis/market intelligence on product and market development, pricing, promotions, communications

- Carry out the customer focus within the company, drive the implementation of customer analytics towards optimizing customer value

- To organize new product launches with necessary collaterals and media publicity

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Jan 2020

Key Skills:

Company Profile:

Not Mentioned

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