• Cavinkare - Brand Manager - eCommerce - IIM/ISB/FMS/MDI Jobs in Chennai,India - 23859972

  • CavinKare

Job Description:

Job Title Brand Manager

Department Marketing

Reporting To Category Head

Job Purpose

- Build and execute Category entry and growth plans

- Drive innovation

- Own the top line and P&L for the category

Roles and Responsibilities

- Manage brands profitably and New Product Development

- Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas

- Develop business plans for opportunities identified

- Planning and Implementing the Go-To Market Plan

- Develop the category /brand strategy that delivers consumer loyalty and generates demand

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives

- Conduct regular researches to be updated about the consumer trends

- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data

- Brand Profitability

- Drive cost reduction projects to improve Margins

- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth

Functional Competencies

- Data Orientation

- Relationship building

- Understanding of distribution

Behavioural Competencies

1 Strategic Thinking - Focusing and driving results for self and others, Creating and communicating a long - term strategy

2 Handling ambiguity - Being Pro-active, Setting the pace and being flexible, Creating a sense of urgency by being energetic

3 Driving Innovation - Being Venturesome, Creative Problem Solving, Relentless follow through and monitoring of processes

Qualification

Education MBA/PGDM from Tier 1 institute

Experience Required 2 - 6 years in FMCG/FMCD/Telecom

Location Chennai

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Apr 2020

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