• Cavinkare Assistant Manager Market Research Jobs in Chennai,India - 23859891

  • CavinKare

Job Description:

Assistant manager - Market research




Key Responsibilities

- End-to-end project management to ensure robustness of MR initiatives across all categories - from brief initiation to translating research results into actionable insights - in consultation with line manager and cross-functional teams (CFTs)

- Discussing and finalizing research brief with Brand Team, R&D team & PPG team

- Coordinating with multiple external vendors and/or PPG team (for internal MR auditors) to arrange for best quote, timely receipt of research related documents and deliverables

- Seeking & following up on approval of budget from Brand team on the project estimate and facilitating process of PO creation from Commercial team to commission the project

- Briefing the vendors on research objectives, design & methodology, information areas, questionnaire design, analysis requirement, output format etc

- Reviewing questionnaires, study schedule, field coordination and study implementation

- Travelling and supervising consumer interviews during fieldwork execution by TPAs to ensure that quality standards are being met

- Physically conducting Face-to-Face consumer interviews to a) aid Brand Managers with quick & crude solutions to research questions and/or b) to directly collect information and understand the consumer firsthand

- Closely monitoring all research projects across categories in order to ensure effectiveness and efficiency of the research calendar & budget - maintaining daily pipeline status report to that effect

- Independent & proactive solutioneering to address any contingencies that might arise, in consultation with line manager and all concerned stakeholders

- Finalizing research results with brand and R&D team for implementation

- Coordinating with Brand team, PPG team & Commercial team for initiation and timely & accurate disbursement of payments to external vendors & MR auditors

- Scanning for secondary sources of information - a) for understanding latest consumer and industry trends as an input into organization/ brand strategy and b) to aid in supporting results from primary research in order to create a holistic output

- Synergizing with the MR team members (both at Marketing and R&D) as well as all CFTs to deliver best results and help in successfully fulfilling the CFT KRAs

- Scouting for new vendors and service providers to improve the market research resources database

- Systematic indexing and storage of all MR related documents in database for future reference in coordination with IT team

Desired Skills/Competencies

- In-depth knowledge & understanding of various consumer research tools, techniques & processes - both quantitative & qualitative, primary & secondary

- Basic knowledge of syndicated data - Nielsen, Kantar HH Panel, etc

- Strong multi-tasking capabilities and willingness to deliver in a busy fast-paced environment

- Impressive communication skills - Verbal & Written - should be outspoken in nature and fluent in at least English & Hindi

- Excellent presentation (PPT) and analytical (Excel) skills

- Team player - with ability to establish rapport & credibility quickly

- High drive for results and have the capability to successfully navigate ambiguous situations

- Team management skills - should be able to guide a team as & when required

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Apr 2020

Key Skills:

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