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  • 15 - 20 Years
  • Posted : 26 days ago

Job Description:

- Responsible for growth (sales, market share, brand equity) and profitability of the Wellness business in India

- Monitoring and analysis of portfolio financials, using findings to actively steer brand business plans

- Develop and ensure implementation of short-term and long-term marketing strategies for the Wellness portfolio in India including but not limited to advertising, digital engagement, new product launches, SKU rationalization, promotions, pricing and forecasting

- Management of portfolio budgets Responsible for financial evaluation of marketing initiatives pre and post launch,

- Work with India counterparts (HO Wellness Marketing team + Field Wellness Marketing Team) as well as the Global Marketing Team to successfully develop and implement all strategies and actions for the India Wellness Portfolio

- Actively demonstrate strong leadership as member of the India marketing team and the regional marketing team Participate in regional category planning meetings and ensure needs of India are addressed

- Development of compelling creatives for advertising in the Wellness portfolio through the creative agency Effectively manage the creative agency in terms of strategy, creativity, execution and costs

- Close cooperation with the Marcom department for media strategy, planning, execution and ABO communication

- Use market research to understand consumer and distributor needs and to make winning marketing decisions Ensure team understanding and pragmatic use of market research

- Analyze the marketplace Keep track of competitor activities/ market shares and the emerging consumer preferences

- Provide leadership, guidance and coaching to team members and provide them with ongoing constructive feedback and recognition

- Successfully and collaboratively lead and integrate efforts of team members across functions in India, the region and ADA to achieve portfolio objectives

- Partner with concerned marketing person on developing communities centered around wellness such as weight management and healthy cooking

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 18th Mar 2020

Key Skills:

Company Profile:

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