Job Description:

Job Description- Define and implement campaigns related to Salesforcecom, Pardot, Marketo based campaign management process Well versed with providing campaign consulting with diverse industry verticals and service horizontals Proven expertise in executing campaign consulting with blue chip companies Ability to manage and have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved Be aware of global plans and proactively suggest areas for regional alignmentExecution - Undertake Salesforcecom, Pardot marketo marketing database cleanup for accounts to enrich & update their data and its integrity Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in Salesforcecom, Pardot application - having taken the time to understand the campaign objectives Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices Should have exposure to radian6 Reporting and Analytics -Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance Define and implement new marketing automation methodologies that will maximize efficiency Coordination Support marketing processes (eg campaign management, marketing planning & budgeting) by analyzing specific need of country Program Manage campaign assets from productions team Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites Effectively collaborate with colleagues and CRM/Demand Generation Operations Develop and maintain long-term data strategy and work in tandem with stakeholdersMaintain database integrity and synchronization of marketing systems Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming Strong project management skills and experience (including knowledge and experience using a variety of industry-recognized Project Management and collaboration tools) Ability to mentor and drive a large team of campaign specialists Must Have- Experience in campaign management or direct marketing Well versed in CRM operations related to sales & marketing Team handling Exceptionally strong communication skills across all levels Demonstrated experience in developing marketing plan & campaign management for business services Clarity of thought and ability to negotiate ambiguity Self-driven and proactive team member Previous experience working with onshore teams would be desirable but not essential Working knowledge of Adobe creative cloud is a big plus Advanced knowledge of CRM software like Salesforcecom, Pardot, Eloqua , Marketo Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates Advanced knowledge of MS Office Suite Working knowledge of ERP Knowledge of VBA preferred but not mandatory

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate in Any Specialization
Industry : Internet / Ecommerce
Functional Area : Marketing, Advertising, MR, PR, Media Planning,
Role : Client Servicing/Key Account Manager
Salary : Not Disclosed
Deadline : 18th Apr 2020

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